BibTeX
@MISC{Administration_young-sukhyun,
author = {Professor Business Administration},
title = {Young-suk Hyun Ph.D},
year = {}
}
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Abstract
============================================================================== This paper traces the new product development of Hyundai Motor Company, Korea, which, since its foundation in 1967, has maintained the self reliance strategy, particularly in new product development. Business strategy of Hyundai contrasts sharply with other auto makers in developing countries as well as to other Korean makers. In spite of a late entrance to the auto business, this unique strategy has led Hyundai to becoming a market leader in Korea and to becoming the thirteenth producer in the world-- recording an output of over one million in 1994. Hyundai Motor has a aggressive plan with a goal to be within the 10 top auto makers by 2000 (Global Top-10 plan) but the process of accumulating the technological resources the company needs is not yet well established. The intent of this paper is to provide readers with a basic understanding of Hyundai's approach in new product development under internationall...
Keyphrases
young-suk hyun ph new product development late entrance auto business auto maker top auto maker business strategy hyundai motor aggressive plan basic understanding technological resource korean maker unique strategy hyundai motor company hyundai contrast self reliance strategy market leader global top-10 plan thirteenth producer
