BibTeX
@MISC{_1.personalized,
author = {},
title = {1. Personalized Network Marketing},
year = {}
}
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Abstract
With the rapid development of the Internet, network marketing has become an indispensable marketing means. The theoretical basis for network marketing includes relation marketing and one-to-one marketing (Allen et al, 2001). The network provides two special advantages over traditional marketing means: interactivity and ease of data collection. Interactivity facilitates building relations
