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Micro-Blogging in the Workplace (2010)
| Citations: | 1 - 0 self |
BibTeX
@MISC{Lee10micro-bloggingin,
author = {Chia Yao Lee and Matthew Warren and Chia Yao Lee and Matthew Warren},
title = {Micro-Blogging in the Workplace},
year = {2010}
}
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Abstract
Micro-blogging services such as Twitter, Yammer, Plurk and Google Buzz have generated substantial interest among members of the business community in recent years. Many CEOs, managers and front-line employees have embraced micro-blogs as a tool for interacting with colleagues, employees, customers, suppliers and investors. Micro-blogs are considered a more informal channel than emails and official websites, and thus present a different set of challenges to businesses. As a positional paper, this paper uses a case study of a bogus Twitter account to emphasise security and ethical issues relating to (i) Trust, Accuracy and Authenticity of Information, (ii) Privacy and Confidentiality, and (iii) Scams and Frauds, when micro-blogs are used in the workplace. It also highlights the potential risks businesses are exposed to if employees use micro-blogs irresponsibly. The paper contributes to practice by providing suggestions on managing security and ethical risks associated with micro-blogging in the workplace. It contributes to research by building on existing research in trust and data privacy in electronic communication.
Keyphrases
substantial interest potential risk business bogus twitter account micro-blogging service different set google buzz official website informal channel recent year ethical issue case study many ceo ethical risk positional paper front-line employee data privacy electronic communication business community
