Citation Context

...al for Advancement of Marketing Education – Volume 1, 2001 19 3. Decreasing budgets and increasing scrutiny from bodies such as the government, private donors, and the general public have forced many colleges and departments to reanalyze resource allocations (Guskin 1996). In order to satisfy new pressures placed on them, faculty must change the way they spend their time. FACTORS CREATING A NEED FOR CHANGE Changing Student Body Today’s student is different from those of just a few years ago. These differences include: 1. Many students have traveled extensively – including time spent overseas (Desruisseaux 1998). 2. Knowledge and use of computers and other technologies is much more widespread. A great many students come to campus with their own computers and/or have their own personal web sites (Plater 1995; Fallik 2000). 3. Today’s student has been raised on televi sion, video games and the interactivity of the computer (Smart et al. 1999). 4. With the failure of the public school system in many parts of the country, the quality of undergraduate students has declined, with many lacking basic language and mathemati cal skills (Buzzell and Sisocia 1997). 5. With rising tuition and other education-re...

Citation Context

...ully staffed marketing department (Greyser 1997). Job Related Issues Tenure. Many schools are beginning to re visit the traditional retention/tenure/promotion of academia. Recently schools such as Boston University have offered faculty members higher salaries by accepting multi-year contracts in lieu of tenure. The Minneapolis College of Art and Design offers faculty substantial salary increases in return for a contract terminable without cause (Finkin 1997). The concept of tenure has come under increasing attack, and we can expect fur ther pressure and restrictions on tenure as we know it (Magner 1998; Leatherman and Wilson 1999; Richardson 1999; Schmidt 1998). Rewards for Performance. In many univer sities, salary increases are increasingly tied to performance. Chancellor Reed of the 22-campus California State University System supports the position that 40 percent of all faculty raises be allocated to faculty who meet specific perfor mance levels. In order to receive a portion of this pool, faculty most demonstrate strong perfor mance in the traditional areas of professional development, teaching and service. Integration.As companies increasingly move away from functional structures, ...

Citation Context

...culty teaching loads, sabbaticals and travel expenses. The committee leadership said that faculty were paid too much for too little work (Clausen 1996). Over the next few years we can expect greater governmental scrutiny in the internal affairs of colleges while at the same time budgets either remain stable or decrease (Healy 1995). This will increase the need for doing more with less and will further increase the examination of faculty workloads. Many faculty are seeing both their class sizes and number of classes taught increase, while teaching assistant hours and travel allotments go down (Altbach and Lewis 1992; Richardson 1999). Curriculum is often revisited as colleges re examine and attempt to weed out unnecessary or duplicate classes. Pressures will mount on uni versities to demonstrate that effective student learning outcomes are being achieved in a costeffective manner. Social/Ethical. Whether it is due to chang ing norms in society, an increased pressure to perform or lack of respect for universities and/or faculty, many schools are reporting a rise in the levels of cheating whether in or out of the class room (Schevitz 1999). Although it is difficult to draw a direct link, students who c...

Citation Context

...and operating budgets. Journal for Advancement of Marketing Education – Volume 1, 2001 20 Within a decade there will be an estimated 2 million more undergraduate students in the sys tem than there are today (Adelman 1999). The ethnic makeup of the student body has also changed. From 1981 to 1995 the percentage of students who identify themselves as Cauca sians has decreased from 82 to 73.7 percent (U.S. Census Bureau 1998). The demographic makeup of the faculty is changing as well. Currently, one-third of all faculty are 55 or older with the majority expected to be over 60 by the year 2000 (Burkins 1999; Edelson 1992). Although some faculty may choose to teach longer there is a strong possibil ity that there will be a widespread shortage of qualified instructors within the next decade. Globalization. With business becoming in creasingly global, experience in and sensitivity towards other cultures becomes increasingly im portant. Business schools have responded to this situation by increasing the number of joint ven tures and alliances with schools outside the U.S. and by increasing the number of opportunities for students to study abroad. Government. Most state universities will never se...

Citation Context

...ments to reanalyze resource allocations (Guskin 1996). In order to satisfy new pressures placed on them, faculty must change the way they spend their time. FACTORS CREATING A NEED FOR CHANGE Changing Student Body Today’s student is different from those of just a few years ago. These differences include: 1. Many students have traveled extensively – including time spent overseas (Desruisseaux 1998). 2. Knowledge and use of computers and other technologies is much more widespread. A great many students come to campus with their own computers and/or have their own personal web sites (Plater 1995; Fallik 2000). 3. Today’s student has been raised on televi sion, video games and the interactivity of the computer (Smart et al. 1999). 4. With the failure of the public school system in many parts of the country, the quality of undergraduate students has declined, with many lacking basic language and mathemati cal skills (Buzzell and Sisocia 1997). 5. With rising tuition and other education-re lated costs, students are demanding more return on their dollar including better facili ties, equipment and most importantly, fac ulty who are well trained and capable of teaching skills that are current and t...

Citation Context

...not all changes can be made by all faculty. However, there is a definite need for the majority of faculty to at least understand that change is imperative (AACSB 1996). Finally, we discuss the role that administration must play to facilitate these changes and allow faculty to succeed in the next millennium. Why Is Change Important? 1. In a dynamic business environment with busi ness processes changing constantly, our ap proach to research, teaching and job struc ture cannot be expected to stay static. Yet academia, B-Schools included, are among the slowest institutions to adapt and change (Guskin 1996). 2. We play multiple roles in student lives – beyond that of instructor. Students see us as mentors, friends or experts in our field. Many see us every day of the week and come to us for advice on classes, careers, or personal decisions. Faculty must be responsive and be able to adapt to changes in this, our most important target market. Journal for Advancement of Marketing Education – Volume 1, 2001 19 3. Decreasing budgets and increasing scrutiny from bodies such as the government, private donors, and the general public have forced many colleges and departments to reanalyze resource allocat...

Citation Context

... their fields but business and society in general. Cultural Awareness. As the student body becomes more diverse faculty must be adept at handling a variety of cultural norms. A faculty member can select from a number of possible methods to insure this: 1. Teach at least one quarter every three years in an overseas university. 2. Become a co-advisor for a minority club on campus. 3. Host a foreign student. 4. Teach a distance learning class with overseas students. The University of California at Davis has one such program in which over 200 Irish students complete their coursework from Ireland (Keogh 1999). Industry Contact. In order to avoid ivory tower mentality it is essential that faculty stay in touch with corporate realities. One solution is to encourage faculty to periodically participate in one or more of the following: 1. Faculty internships similar to those offered through the Advertising Education Founda tion. 2. Write and publish case studies. 3. Teach cases. 4. Mandatory sabbaticals. Not all faculty cur rently take sabbaticals. Faculty should be required to take a sabbatical leave every six years, with some portion of that sabbatical involving work at or with a profit or non pro...

Citation Context

...marketing department (Greyser 1997). Job Related Issues Tenure. Many schools are beginning to re visit the traditional retention/tenure/promotion of academia. Recently schools such as Boston University have offered faculty members higher salaries by accepting multi-year contracts in lieu of tenure. The Minneapolis College of Art and Design offers faculty substantial salary increases in return for a contract terminable without cause (Finkin 1997). The concept of tenure has come under increasing attack, and we can expect fur ther pressure and restrictions on tenure as we know it (Magner 1998; Leatherman and Wilson 1999; Richardson 1999; Schmidt 1998). Rewards for Performance. In many univer sities, salary increases are increasingly tied to performance. Chancellor Reed of the 22-campus California State University System supports the position that 40 percent of all faculty raises be allocated to faculty who meet specific perfor mance levels. In order to receive a portion of this pool, faculty most demonstrate strong perfor mance in the traditional areas of professional development, teaching and service. Integration.As companies increasingly move away from functional structures, some schools have also moved...

Citation Context

...teaching assistant hours and travel allotments go down (Altbach and Lewis 1992; Richardson 1999). Curriculum is often revisited as colleges re examine and attempt to weed out unnecessary or duplicate classes. Pressures will mount on uni versities to demonstrate that effective student learning outcomes are being achieved in a costeffective manner. Social/Ethical. Whether it is due to chang ing norms in society, an increased pressure to perform or lack of respect for universities and/or faculty, many schools are reporting a rise in the levels of cheating whether in or out of the class room (Schevitz 1999). Although it is difficult to draw a direct link, students who cheat in the classroom today, may be more likely to “cheat” in business tomorrow. With the increased scrutiny of faculty workloads, the value of much faculty research, and indeed the role of research in universities, has come under increasing attack by the mass media and the public (Buzzell and Sisodia 1997). Competition Competition for both undergraduate and graduate students is increasing. For-profit uni versities, such as the University of Phoenix, will increasingly compete for students, and at the same time offer funding agenc...

Citation Context

...ted Issues Tenure. Many schools are beginning to re visit the traditional retention/tenure/promotion of academia. Recently schools such as Boston University have offered faculty members higher salaries by accepting multi-year contracts in lieu of tenure. The Minneapolis College of Art and Design offers faculty substantial salary increases in return for a contract terminable without cause (Finkin 1997). The concept of tenure has come under increasing attack, and we can expect fur ther pressure and restrictions on tenure as we know it (Magner 1998; Leatherman and Wilson 1999; Richardson 1999; Schmidt 1998). Rewards for Performance. In many univer sities, salary increases are increasingly tied to performance. Chancellor Reed of the 22-campus California State University System supports the position that 40 percent of all faculty raises be allocated to faculty who meet specific perfor mance levels. In order to receive a portion of this pool, faculty most demonstrate strong perfor mance in the traditional areas of professional development, teaching and service. Integration.As companies increasingly move away from functional structures, some schools have also moved towards removing the walls we h...