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Factorization meets the neighborhood: a multifaceted collaborative filtering model
- In Proc. of the 14th ACM SIGKDD conference
, 2008
"... Recommender systems provide users with personalized suggestions for products or services. These systems often rely on Collaborating Filtering (CF), where past transactions are analyzed in order to establish connections between users and products. The two more successful approaches to CF are latent f ..."
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Cited by 424 (12 self)
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Recommender systems provide users with personalized suggestions for products or services. These systems often rely on Collaborating Filtering (CF), where past transactions are analyzed in order to establish connections between users and products. The two more successful approaches to CF are latent factor models, which directly profile both users and products, and neighborhood models, which analyze similarities between products or users. In this work we introduce some innovations to both approaches. The factor and neighborhood models can now be smoothly merged, thereby building a more accurate combined model. Further accuracy improvements are achieved by extending the models to exploit both explicit and implicit feedback by the users. The methods are tested on the Netflix data. Results are better than those previously published on that dataset. In addition, we suggest a new evaluation metric, which highlights the differences among methods, based on their performance at a top-K recommendation task.
Google news personalization: scalable online collaborative filtering
- in WWW, 2007
"... Several approaches to collaborative filtering have been studied but seldom have studies been reported for large (several million users and items) and dynamic (the underlying item set is continually changing) settings. In this paper we describe our approach to collaborative filtering for generating p ..."
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Cited by 278 (0 self)
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Several approaches to collaborative filtering have been studied but seldom have studies been reported for large (several million users and items) and dynamic (the underlying item set is continually changing) settings. In this paper we describe our approach to collaborative filtering for generating personalized recommendations for users of Google News. We generate recommendations using three approaches: collaborative filtering using MinHash clustering, Probabilistic Latent Semantic Indexing (PLSI), and covisitation counts. We combine recommendations from different algorithms using a linear model. Our approach is content agnostic and consequently domain independent, making it easily adaptable for other applications and languages with minimal effort. This paper will describe our algorithms and system setup in detail, and report results of running the recommendations engine on Google News.
A Survey of Collaborative Filtering Techniques
, 2009
"... As one of the most successful approaches to building recommender systems, collaborative filtering (CF) uses the known preferences of a group of users to make recommendations or predictions of the unknown preferences for other users. In this paper, we first introduce CF tasks and their main challenge ..."
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Cited by 216 (0 self)
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As one of the most successful approaches to building recommender systems, collaborative filtering (CF) uses the known preferences of a group of users to make recommendations or predictions of the unknown preferences for other users. In this paper, we first introduce CF tasks and their main challenges, such as data sparsity, scalability, synonymy, gray sheep, shilling attacks, privacy protection, etc., and their possible solutions. We then present three main categories of CF techniques: memory-based, model-based, and hybrid CF algorithms (that combine CF with other recommendation techniques), with examples for representative algorithms of each category, and analysis of their predictive performance and their ability to address the challenges. From basic techniques to the state-of-the-art, we attempt to present a comprehensive survey for CF techniques, which can be served as a roadmap for research and practice in this area.
Collaborative filtering for implicit feedback datasets
- In IEEE International Conference on Data Mining (ICDM 2008
, 2008
"... A common task of recommender systems is to improve customer experience through personalized recommendations based on prior implicit feedback. These systems passively track different sorts of user behavior, such as purchase history, watching habits and browsing activity, in order to model user prefer ..."
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Cited by 193 (8 self)
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A common task of recommender systems is to improve customer experience through personalized recommendations based on prior implicit feedback. These systems passively track different sorts of user behavior, such as purchase history, watching habits and browsing activity, in order to model user preferences. Unlike the much more extensively researched explicit feedback, we do not have any direct input from the users regarding their preferences. In particular, we lack substantial evidence on which products consumer dislike. In this work we identify unique properties of implicit feedback datasets. We propose treating the data as indication of positive and negative preference associated with vastly varying confidence levels. This leads to a factor model which is especially tailored for implicit feedback recommenders. We also suggest a scalable optimization procedure, which scales linearly with the data size. The algorithm is used successfully within a recommender system for television shows. It compares favorably with well tuned implementations of other known methods. In addition, we offer a novel way to give explanations to recommendations given by this factor model. 1
Context-aware recommender systems.
- In Proceedings of the 2008 ACM Conference on Recommender Systems, RecSys ’08,
, 2008
"... Abstract This chapter aims to provide an overview of the class of multi-criteria recommender systems. First, it defines the recommendation problem as a multi-criteria decision making (MCDM) problem, and reviews MCDM methods and techniques that can support the implementation of multi-criteria recomm ..."
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Cited by 162 (29 self)
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Abstract This chapter aims to provide an overview of the class of multi-criteria recommender systems. First, it defines the recommendation problem as a multi-criteria decision making (MCDM) problem, and reviews MCDM methods and techniques that can support the implementation of multi-criteria recommenders. Then, it focuses on the category of multi-criteria rating recommenders -techniques that provide recommendations by modelling a user's utility for an item as a vector of ratings along several criteria. A review of current algorithms that use multicriteria ratings for calculating predictions and generating recommendations is provided. Finally, the chapter concludes with a discussion on open issues and future challenges for the class of multi-criteria rating recommenders.
Scalable Collaborative Filtering with Jointly Derived Neighborhood Interpolation Weights
- IEEE International Conference on Data Mining (ICDM
, 2007
"... Recommender systems based on collaborative filtering predict user preferences for products or services by learning past user-item relationships. A predominant approach to collaborative filtering is neighborhood based (“k-nearest neighbors”), where a user-item preference rating is interpolated from r ..."
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Cited by 153 (11 self)
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Recommender systems based on collaborative filtering predict user preferences for products or services by learning past user-item relationships. A predominant approach to collaborative filtering is neighborhood based (“k-nearest neighbors”), where a user-item preference rating is interpolated from ratings of similar items and/or users. We enhance the neighborhood-based approach leading to substantial improvement of prediction accuracy, without a meaningful increase in running time. First, we remove certain so-called “global effects ” from the data to make the ratings more comparable, thereby improving interpolation accuracy. Second, we show how to simultaneously derive interpolation weights for all nearest neighbors, unlike previous approaches where each weight is computed separately. By globally solving a suitable optimization problem, this simultaneous interpolation accounts for the many interactions between neighbors leading to improved accuracy. Our method is very fast in practice, generating a prediction in about 0.2 milliseconds. Importantly, it does not require training many parameters or a lengthy preprocessing, making it very practical for large scale applications. Finally, we show how to apply these methods to the perceivably much slower user-oriented approach. To this end, we suggest a novel scheme for low dimensional embedding of the users. We evaluate these methods on the Netflix dataset, where they deliver significantly better results than the commercial Netflix Cinematch recommender system. 1
Network-based marketing: Identifying likely adopters via consumer networks
- Statistical Science
"... Abstract. Network-based marketing refers to a collection of marketing techniques that take advantage of links between consumers to increase sales. We concentrate on the consumer networks formed using direct interactions (e.g., communications) between consumers. We survey the diverse literature on su ..."
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Cited by 114 (12 self)
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Abstract. Network-based marketing refers to a collection of marketing techniques that take advantage of links between consumers to increase sales. We concentrate on the consumer networks formed using direct interactions (e.g., communications) between consumers. We survey the diverse literature on such marketing with an emphasis on the statistical methods used and the data to which these methods have been applied. We also provide a discussion of challenges and opportunities for this burgeoning research topic. Our survey highlights a gap in the literature. Because of inadequate data, prior studies have not been able to provide direct, statistical support for the hypothesis that network linkage can directly affect product/service adoption. Using a new data set that represents the adoption of a new telecommunications service, we show very strong support for the hypothesis. Specifically, we show three main results: (1) “Network neighbors”—those consumers linked to a prior customer—adopt the service at a rate 3–5 times greater than baseline groups selected by the best practices of the firm’s marketing team. In addition, analyzing the network allows the firm to acquire new customers who otherwise would have fallen through the cracks, because they would not have been identified based on traditional attributes. (2) Statistical models, built with a very large amount of geographic, demographic and prior purchase data, are significantly and substantially improved by including network information. (3) More detailed network information allows the ranking of the network neighbors so as to permit the selection of small sets of individuals with very high probabilities of adoption. Key words and phrases: Viral marketing, word of mouth, targeted marketing, network analysis, classification, statistical relational learning. 1.
Collaborative Filtering Recommender Systems
, 2007
"... One of the potent personalization technologies powering the adaptive web is collaborative filtering. Collaborative filtering (CF) is the process of filtering or evaluating items through the opinions of other people. CF technology brings together the opinions of large interconnected communities on ..."
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Cited by 113 (2 self)
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One of the potent personalization technologies powering the adaptive web is collaborative filtering. Collaborative filtering (CF) is the process of filtering or evaluating items through the opinions of other people. CF technology brings together the opinions of large interconnected communities on the web, supporting filtering of substantial quantities of data. In this chapter we introduce the core concepts of collaborative filtering, its primary uses for users of the adaptive web, the theory and practice of CF algorithms, and design decisions regarding rating systems and acquisition of ratings. We also discuss how to evaluate CF systems, and the evolution of rich interaction interfaces. We close the chapter with discussions of the challenges of privacy particular to a CF recommendation service and important open research questions in the field.
On Social Networks and Collaborative Recommendation
"... Social network systems, like last.fm, play a significant role in Web 2.0, containing large amounts of multimedia-enriched data that are enhanced both by explicit user-provided annotations and implicit aggregated feedback describing the personal preferences of each user. It is also a common tendency ..."
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Cited by 105 (1 self)
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Social network systems, like last.fm, play a significant role in Web 2.0, containing large amounts of multimedia-enriched data that are enhanced both by explicit user-provided annotations and implicit aggregated feedback describing the personal preferences of each user. It is also a common tendency for these systems to encourage the creation of virtual networks among their users by allowing them to establish bonds of friendship and thus provide a novel and direct medium for the exchange of data. We investigate the role of these additional relationships in developing a track recommendation system. Taking into account both the social annotation and friendships inherent in the social graph established among users, items and tags, we created a collaborative recommendation system that effectively adapts to the personal information needs of each user. We adopt the generic framework of Random Walk with Restarts in order to provide with a more natural and efficient way to represent social networks. In this work we collected a representative enough portion of the music social network last.fm, capturing explicitly expressed bonds of friendship of the user as well as social tags. We performed a series of comparison experiments between the Random Walk with Restarts model and a user-based collaborative filtering method using the Pearson Correlation similarity. The results show that the graph model system benefits from the additional information embedded in social knowledge. In addition, the graph model outperforms the standard collaborative filtering method.
Modeling relationships at multiple scales to improve accuracy of large recommender systems
- Proc. KDD’07
, 2007
"... The collaborative filtering approach to recommender systems predicts user preferences for products or services by learning past useritem relationships. In this work, we propose novel algorithms for predicting user ratings of items by integrating complementary models that focus on patterns at differe ..."
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Cited by 103 (12 self)
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The collaborative filtering approach to recommender systems predicts user preferences for products or services by learning past useritem relationships. In this work, we propose novel algorithms for predicting user ratings of items by integrating complementary models that focus on patterns at different scales. At a local scale, we use a neighborhood-based technique that infers ratings from observed ratings by similar users or of similar items. Unlike previous local approaches, our method is based on a formal model that accounts for interactions within the neighborhood, leading to improved estimation quality. At a higher, regional, scale, we use SVD-like matrix factorization for recovering the major structural patterns in the user-item rating matrix. Unlike previous approaches that require imputations in order to fill in the unknown matrix entries, our new iterative algorithm avoids imputation. Because the models involve estimation of millions, or even billions, of parameters, shrinkage of estimated values to account for sampling variability proves crucial to prevent overfitting. Both the local and the regional approaches, and in particular their combination through a unifying model, compare favorably with other approaches and deliver substantially better results than the commercial Netflix Cinematch recommender system on a large publicly available data set.
