The quantum theory of ur-objects proposed by C. F. von Weizsäcker has to be interpreted as a quantum theory of information. Ur-objects, or urs, are thought to be the simplest objects in quantum theory. Thus an ur is represented by a twodimensional Hilbert space with the universal symmetry group SU(2), and can only be characterized as one bit of potential information. In this sense it is not a spatial but an information atom. The physical structure of the ur theory is reviewed, and the philosophical consequences of its interpretation as an information theory are demonstrated by means of some important concepts of physics such as time, space, entropy, energy, and matter, which in ur theory appear to be directly connected with information as ”the ” fundamental substance. This hopefully will help to provide a new understanding of the concept of information.