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27,344
Using a New Advertising Medium for Products of Varying Consumer Popularity: The Effect of Peel-and-Taste Advertising on Product Feelings and Likelihood of Purchase
"... Peel-and-Taste flavor strips were introduced in 2007 as a means of putting product sample substitutes in the hands of many by virtue of being attached to advertising pieces in magazines, newspaper blow-ins, and direct mail. This study utilized a sample of 124 female consumers (the targeted recipient ..."
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Peel-and-Taste flavor strips were introduced in 2007 as a means of putting product sample substitutes in the hands of many by virtue of being attached to advertising pieces in magazines, newspaper blow-ins, and direct mail. This study utilized a sample of 124 female consumers (the targeted
Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords
- AMERICAN ECONOMIC REVIEW
, 2007
"... We investigate the “generalized second-price” (GSP) auction, a new mechanism used by search engines to sell online advertising. Although GSP looks similar to the Vickrey-Clarke-Groves (VCG) mechanism, its properties are very different. Unlike the VCG mechanism, GSP generally does not have an equilib ..."
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Cited by 555 (18 self)
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We investigate the “generalized second-price” (GSP) auction, a new mechanism used by search engines to sell online advertising. Although GSP looks similar to the Vickrey-Clarke-Groves (VCG) mechanism, its properties are very different. Unlike the VCG mechanism, GSP generally does not have
Ad-hoc On-Demand Distance Vector Routing
- IN PROCEEDINGS OF THE 2ND IEEE WORKSHOP ON MOBILE COMPUTING SYSTEMS AND APPLICATIONS
, 1997
"... An ad-hoc network is the cooperative engagement of a collection of mobile nodes without the required intervention of any centralized access point or existing infrastructure. In this paper we present Ad-hoc On Demand Distance Vector Routing (AODV), a novel algorithm for the operation of such ad-hoc n ..."
Abstract
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Cited by 3240 (14 self)
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-hoc networks. Each Mobile Host operates as a specialized router, and routes are obtained as needed (i.e., on-demand) with little or no reliance on periodic advertisements. Our new routing algorithm is quite suitable for a dynamic selfstarting network, as required by users wishing to utilize ad-hoc networks
Semantic matching of web services capabilities
, 2002
"... Abstract. The Web is moving from being a collection of pages toward a collection of services that interoperate through the Internet. The first step toward this interoperation is the location of other services that can help toward the solution of a problem. In this paper we claim that location of web ..."
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Cited by 581 (24 self)
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propose a solution based on DAML-S, a DAML-based language for service description, and we show how service capabilities are presented in the Profile section of a DAML-S description and how a semantic match between advertisements and requests is performed. 1 Introduction Web services provide a new model
Highly Dynamic Destination-Sequenced Distance-Vector Routing (DSDV) for Mobile Computers
, 1994
"... An ad-hoc network is the cooperative engagement of a collection of Mobile Hosts without the required intervention of any centralized Access Point. In this paper we present an innovative design for the operation of such ad-hoc networks. The basic idea of the design is to operate each Mobile Host as a ..."
Abstract
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Cited by 2076 (8 self)
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as a specialized router, which periodically advertises its view of the interconnection topology with other Mobile Hosts within the network. This amounts to a new sort of routing protocol. We have investigated modifications to the basic Bellman-Ford routing mechanisms, as specified by RIP [5], to make
What is Twitter, a Social Network or a News Media?
"... Twitter, a microblogging service less than three years old, commands more than 41 million users as of July 2009 and is growing fast. Twitter users tweet about any topic within the 140-character limit and follow others to receive their tweets. The goal of this paper is to study the topological charac ..."
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Cited by 991 (12 self)
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characteristics of Twitter and its power as a new medium of information sharing. We have crawled the entire Twitter site and obtained 41.7 million user profiles, 1.47 billion social relations, 4, 262 trending topics, and 106 million tweets. In its follower-following topology analysis we have found a non
Fab: Content-based, collaborative recommendation
- Communications of the ACM
, 1997
"... Fab is a recommendation system designed to help users sift through the enormous amount of information available in the World Wide Web. Operational since Dec. 1994, this system combines the content-based and collaborative methods of recommendation in a way that exploits the advantages of the two appr ..."
Abstract
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Cited by 682 (0 self)
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are provided assistance in making selections. This includes both implicit assistance in the form of editorial oversight and explicit assistance in the form of recommendation services such as movie reviews and restaurant guides. The electronic medium offers new opportunities to create recommendation services
OPTICS: Ordering Points To Identify the Clustering Structure
, 1999
"... Cluster analysis is a primary method for database mining. It is either used as a stand-alone tool to get insight into the distribution of a data set, e.g. to focus further analysis and data processing, or as a preprocessing step for other algorithms operating on the detected clusters. Almost all of ..."
Abstract
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Cited by 527 (51 self)
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the intrinsic clustering structure accurately. We introduce a new algorithm for the purpose of cluster analysis which does not produce a clustering of a data set explicitly; but instead creates an augmented ordering of the database representing its density-based clustering structure. This cluster
A Rate-Adaptive MAC Protocol for Multi-Hop Wireless Networks
, 2001
"... Wireless local area networks (W-LANs) have become increasingly popular due to the recent availability of affordable devices that are capable of communicating at high data rates. These high rates are possible, in part, through new modulation schemes that are optimized for the channel conditions bring ..."
Abstract
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Cited by 484 (5 self)
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Wireless local area networks (W-LANs) have become increasingly popular due to the recent availability of affordable devices that are capable of communicating at high data rates. These high rates are possible, in part, through new modulation schemes that are optimized for the channel conditions
Evaluation of Release Consistent Software Distributed Shared Memory on Emerging Network Technology
"... We evaluate the effect of processor speed, network characteristics, and software overhead on the performance of release-consistent software distributed shared memory. We examine five different protocols for implementing release consistency: eager update, eager invalidate, lazy update, lazy invalidat ..."
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Cited by 467 (43 self)
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invalidate, and a new protocol called lazy hybrid. This lazy hybrid protocol combines the benefits of both lazy update and lazy invalidate. Our simulations indicate that with the processors and networks that are becoming available, coarse-grained applications such as Jacobi and TSP perform well, more or less
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27,344
