choice is an indispensable foundation for academic research in the humanities and social sciences. We have found a way to break this deadlock. Using the phenomenon of Choice Blindness (CB) as a wedge, we are able to ‘get between ’ the decisions of the participants and the outcomes they are presented with

In two experiments we tested the choice blindness phenomenon in adolescents aged 11–16 years (Experiment 1, N = 87) and children aged 7–10 years (Experiment 2, N = 117) for the first time. Analogous to previously reported findings with adult participants, we expected to replicate the robust effect

Objectives: It is commonly believed that individuals make choices based upon their preferences and have access to the reasons for their choices. Recent studies in several areas suggest that this is not always the case. In choice blindness paradigms, two-alternative forced-choice in which chosen

This is the final published version of: Hall, L., Johansson, P., & Strandberg, T. (2012). Lifting the veil of morality: choice blindness and attitude reversals on a self-transforming survey. PloS one, 7(9), e45457. doi:10.1371/journal.pone.0045457 Abstract: Every day, thousands of polls

that they experienced. Participants failed to notice conspicuous mismatches between their intended choice and the outcome they were presented with, while nevertheless offering introspectively derived reasons for why they chose the way they did. We call this effect choice blindness.

to address with their ‘Choice Blindness Paradigm ’ (CBP; see Johansson, Hall, Sikstrom, Tarning, & Lind, current issue). In line with Nisbett and Wilson’s hypothesis, the CBP suggests that our introspections are confabulatory. Johansson, Hall, Sikstrom, and Olsson (2005) presented participants

problem. Although such methods address the scalability issues of the clustering problem, they are generally blind to the evolution of the data and do not address the following issues: (1) The quality of the clusters is poor when the data evolves considerably over time. (2) A data stream clustering

Choice blindness and trust in the virtual world

Political candidates often believe they must focus their campaign efforts on a small number of swing voters open for ideological change. Based on the wisdom of opinion polls, this might seem like a good idea. But do most voters really hold their political attitudes so firmly that they are unreceptive to persuasion? We tested this premise during the most recent general election in Sweden, in which a left- and a right-wing coalition were locked in a close race. We asked our participants to state their voter intention, and presented them with a political survey of wedge issues between the two coalitions. Using a sleight-of-hand we then altered their replies to place them in the opposite political camp, and invited them to reason about their attitudes on the manipulated issues. Finally, we summarized their survey score, and asked for their voter intention again. The results showed that no more than 22 % of the manipulated replies were detected, and that a full 92 % of the participants accepted and endorsed our altered political survey score. Furthermore, the final voter intention question indicated that as many as 48 % (69.2%) were willing to consider a left-right coalition shift. This can be contrasted with the established polls tracking the Swedish election, which registered maximally 10 % voters open for a swing. Our results indicate that political attitudes and partisan divisions can be far more flexible than what is assumed by the polls, and that

that the semiconductor material of choice for large-scale electronics integration (silicon) also happens to readily convert photons at visual wavelengths into electrons. On the contrary, imaging at wavelengths where silicon is blind is considerably more complicated, bulky, and expensive. Thus, for comparable resolution