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Mass Customization How Information Technology Can Change Relationships in Food Retailing (2000)  (Make Corrections)  
Rolf Zipf



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Abstract: this paper is to evaluate these opportunities. Reason for this objective is that many of the current driving factors of the food retailing industry are favouring the use of MC. (Update)

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BibTeX entry:   (Update)

@misc{ zipf-mass,
  author = "Rolf Zipf",
  title = "Mass Customization - How Information Technology Can Change Relationships
    in Food Retailing",
  url = "citeseer.ist.psu.edu/zipf00mass.html" }
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