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  EFFECTS OF ALLOCATED ATTENTION ON VISUAL SEARCH TASKS: A WEB-BASED EXPERIMENT ON ANIMATION INTERFERENCE

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by Ping Zhang, Gilbert Maker
http://melody.syr.edu/pzhang/publications/ICMTM98_Zhang_Maker.pdf
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Abstract:

This paper reports a study on the role of a subject’s intention on animation interference. Experiment results show that first, experiment instruction can sometimes eliminate animation interference. Second, the moment animation is on the screen does not differentiate the animation interference if the subjects are not instructed to ignore animation. Third, stay on animation has less impact than animation that is repeated on and off during the task. This research has practical implications for user interface designs, especially web designs, and theoretical implications for the predictive power of classic visual attention theories in computing environments. Animation is a dynamic visual statement, form, and structure evolving through movement over time (Baecker & Small 90, p251). With the rapid advancement of software tools such as JAVA, VRML, and specialized graphic and animation packages, animation has become both easy to produce and widely used,

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