Tailoring the Interaction with Users in Web Stores

Tailoring the Interaction with Users in Web Stores (2001)

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by Liliana Ardissono , Anna Goy

Venue:	Interaction
Citations:	43 - 16 self

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Datum	Value	Source
TITLE	Tailoring the interaction with users in Web stores. User Modeling and User-Adapted	INFERENCE
AUTHOR NAME	Liliana Ardissono	SVM HeaderParse 0.1
AUTHOR AFFIL	Dipartimento di Informatica, Universit`a di Torino	SVM HeaderParse 0.2
AUTHOR ADDR	Corso Svizzera 185; 10149 Torino, Italy	SVM HeaderParse 0.1
AUTHOR NAME	Anna Goy	SVM HeaderParse 0.1
AUTHOR AFFIL	Dipartimento di Informatica, Universit`a di Torino	SVM HeaderParse 0.2
AUTHOR ADDR	Corso Svizzera 185; 10149 Torino, Italy	SVM HeaderParse 0.1
ABSTRACT	. We describe the user modeling and personalization techniques adopted in SETA, a prototype toolkit for the construction of adaptive Web stores which customize the interaction with users. The Web stores created using SETA suggest the items best fitting the customers' needs and adapt the layout and the description of the store catalog to their preferences and expertise. SETA uses stereotypical information to handle the user models and applies personalization rules to dynamically generate the hypertextual pages presenting products. The system adapts the graphical aspect, length and terminology used in the descriptions to parameters like the user's receptivity, expertise and interests. Moreover, it maintains a model associated with each person the goods are selected for; in this way, multiple criteria can be applied for tailoring the selection of items to the preferences of their beneficiaries. Keywords: user modeling, personalized information presentation, customization of Web stores, ...	user correction - Legacy Corrections
YEAR	2000	INFERENCE
VENUE	Interaction	INFERENCE
VENUE TYPE	JOURNAL	INFERENCE
PAGES	251--303	INFERENCE
VOLUME	10	INFERENCE
CITATIONS	65 found	ParsCit 1.0