Cultural differences in the use of instant messaging in Asia and North America (2006)
| Venue: | In Proceedings of CSCW 2006 Conference on Computer Supported Cooperative Work |
| Citations: | 2 - 0 self |
BibTeX
@INPROCEEDINGS{Kayan06culturaldifferences,
author = {Shipra Kayan and Susan R. Fussell and Leslie D. Setlock},
title = {Cultural differences in the use of instant messaging in Asia and North America},
booktitle = {In Proceedings of CSCW 2006 Conference on Computer Supported Cooperative Work},
year = {2006},
pages = {525--528}
}
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Abstract
Information technologies have the potential to facilitate crosscultural collaboration, but this potential may be limited by different styles of IT use in different cultures. We report the results of a preliminary study and a larger follow-up study that focus on the use of Instant Messaging (IM) in North America and Asia. Consistent with the distinction between Western individualistic, low-context cultures and Eastern collectivistic, high-context cultures, we found that multi-party chat, audio-video chat and emoticons were much more popular in Asia than in North America. We conclude that cultural differences should be taken into consideration when designing tools for cross-cultural communication.
