Human Factors; Algorithms
BibTeX
@MISC{Chang_humanfactors;,
author = {Shuo Chang and Vikas Kumar and Eric Gilbert and Loren Terveen},
title = {Human Factors; Algorithms},
year = {}
}
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Abstract
Pinterest is a popular social curation site where people col-lect, organize, and share pictures of items. We studied a fun-damental issue for such sites: what patterns of activity attract attention (audience and content reposting)? We organized our studies around two key factors: the extent to which users specialize in particular topics, and homophily among users. We also considered the existence of differences between fe-male and male users. We found: (a) women and men dif-fered in the types of content they collected and the degree to which they specialized; male Pinterest users were not partic-ularly interested in stereotypically male topics; (b) sharing diverse types of content increases your following, but only up to a certain point; (c) homophily drives repinning: peo-ple repin content from other users who share their interests; homophily also affects following, but to a lesser extent. Our findings suggest strategies both for users (e.g., strategies to attract an audience) and maintainers (e.g., content recom-mendation methods) of social curation sites.
Keyphrases
human factor key factor peo-ple repin content male topic content increase content recom-mendation method content reposting certain point male pinterest user social curation site activity attract attention fun-damental issue diverse type share picture particular topic popular social curation site male user
