BibTeX
@MISC{13nestlé.ice-cream.,
author = {},
title = {Nestlé. Ice-cream. Market domination The BenNaNa master-plan},
year = {2013}
}
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Abstract
Our Big Food Watch team reports: Nestlé’s Peelin’Pops, which have other names throughout the world, is an ice-cream product with a skin of hard edible gel that peels like a banana. It is part of Nestlé’s plan for global dominance This is a story of how what at first seemed merely a novelty fun snack product, is actually a key to the global strategy of the world’s biggest manufacturer of ultra-processed products (1). Read on! Browsing through a recent ‘Creating Shared Value’ report (2,3) issued by Nestlé, which positions itself boldly as ‘the world’s leading nutrition, health and wellness company’, we came across the following pledges by Nestlé chairman Peter Brabeck-Letmathe and chief executive Paul Bulcke: We have set our actions … in the context of five key nutrition challenges: advancing science to address global nutrition issues; helping mothers give children the best start in
Keyphrases
market domination bennana master-plan big food watch team report global strategy ice-cream product novelty fun snack product chief executive paul bulcke peelin pop global dominance recent creating shared value report following pledge nestl plan global nutrition issue ultra-processed product nestl chairman peter brabeck-letmathe wellness company key nutrition challenge hard edible gel
