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How and Why the Internalization of Advertising Services Varies Across Industries
by
Steven C. Michael
,
Sharon Horsky
,
Alvin J. Silk
BibTeX
@MISC{Michael_howand,
author = {Steven C. Michael and Sharon Horsky and Alvin J. Silk},
title = {How and Why the Internalization of Advertising Services Varies Across Industries},
year = {}
}
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Abstract
R E V. 4/19/09
