Influential Nodes in a Diffusion Model for Social Networks (2005)
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by
David Kempe
,
Jon Kleinberg
,
Éva Tardos
| Venue: | IN ICALP |
| Citations: | 47 - 1 self |
BibTeX
@INPROCEEDINGS{Kempe05influentialnodes,
author = {David Kempe and Jon Kleinberg and Éva Tardos},
title = {Influential Nodes in a Diffusion Model for Social Networks},
booktitle = {IN ICALP},
year = {2005},
pages = {1127--1138},
publisher = {Springer Verlag}
}
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Abstract
We study the problem of maximizing the expected spread of an innovation or behavior within a social network, in the presence of "word-of-mouth" referral. Our work builds on the observation that individuals' decisions to purchase a product or adopt an innovation are strongly influenced by recommendations from their friends and acquaintances. Understanding
