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Unpacking attitude certainty: Attitude clarity and attitude correctness (2007)
| Venue: | Journal of Personality and Social Psychology |
| Citations: | 30 - 6 self |
BibTeX
@ARTICLE{Petrocelli07unpackingattitude,
author = {John V. Petrocelli and Zakary L. Tormala and Derek D. Rucker},
title = {Unpacking attitude certainty: Attitude clarity and attitude correctness},
journal = {Journal of Personality and Social Psychology},
year = {2007},
pages = {30--41}
}
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Abstract
Attitude certainty has been the subject of considerable attention in the attitudes and persuasion literature. The present research identifies 2 aspects of attitude certainty and provides evidence for the distinctness of the constructs. Specifically, it is proposed that attitude certainty can be conceptualized, and empirically separated, in terms of attitude clarity (the subjective sense that one knows what one’s attitude is) and attitude correctness (the subjective sense that one’s attitude is correct or valid). Experiment 1 uses factor analysis and correlational data to provide evidence for viewing attitude clarity and attitude correctness as separate constructs. Experiments 2 and 3 demonstrate that attitude clarity and attitude correctness can have distinct antecedents (repeated expression and consensus feedback, respectively). Experiment 4 reveals that these constructs each play an independent role in persuasion and resistance situations. As clarity and correctness increase, attitudes become more resistant to counterattitudinal persuasive mes-sages. These findings are discussed in relation to the existing attitude strength literature.
Keyphrases
attitude correctness attitude certainty attitude clarity subjective sense correlational data attitude strength literature persuasion literature correctness increase separate construct us factor analysis independent role consensus feedback considerable attention counterattitudinal persuasive mes-sages resistance situation distinct antecedent present research
