DMCA
Research on Transactional Principle in Taiwan’s Electronic Business
| Venue: | Web Journal of Chinese Management Review |
| Citations: | 1 - 1 self |
BibTeX
@ARTICLE{Chen_researchon,
author = {Ruey-shin Chen and Chih-hung Tsai and Chung-ching Chiu and Deborah Schaff Johnson and Ruey-shin Chen and Chih-hung Tsai and Chung-ching Chiu and Deborah Schaff Johnson},
title = {Research on Transactional Principle in Taiwan’s Electronic Business},
journal = {Web Journal of Chinese Management Review},
year = {},
pages = {1--30}
}
Share
 |
 |
 |
 |
||
OpenURL
Abstract
The revolution of Information Systems, along with the advent of the Electronic business era, helps explain the development of today’s interactive business environment of on-line transactions. Website business practitioners are constantly seeking ways to improve the reliability of electronic commerce and are guiding consumers to engage in web-based businesses more successfully. This study explores the principles and strategies for offering consumers reliability in web-based transactions in Taiwan. The data collected from Taiwan show that customer service, security, fair contract and problem resolutions strongly influence personal relationships with web related stores and sellers. All factors that improve the element of trust are important in developing a successful electronic business system. Results suggest that buyers who have encountered successful relationships with website vendors display higher trust levels when dealing with that certain website. Similarly, a buyers ’ knowledge about trust seals may positively influence their degree of trust in online purchase transactions. This study suggests that Taiwan’s government and other business organizations can accomplish their goals of the
Keyphrases
taiwan electronic business transactional principle trust seal web-based transaction electronic commerce business organization trust level personal relationship fair contract online purchase transaction web-based business taiwan government problem resolution taiwan show successful electronic business system on-line transaction customer service electronic business era information system website business practitioner successful relationship consumer reliability website vendor interactive business environment certain website
