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Influence of models’ reinforcement contingencies on the acquisition of imitative response (1965)
| Venue: | Journal of Personality and Social Psychology |
| Citations: | 139 - 2 self |
BibTeX
@ARTICLE{Bandura65influenceof,
author = {Albkrt Bandura},
title = {Influence of models’ reinforcement contingencies on the acquisition of imitative response},
journal = {Journal of Personality and Social Psychology},
year = {1965},
pages = {589--595}
}
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Abstract
In order to test the hypothesis that reinforcements administered to a model influence the performance but not the acquisition of matching responses, groups of children observed an aggressive film-mediated model either rewarded, punished, or left without consequences. A postexposure test revealed that response consequences to the model had produced differential amounts of imitative behavior. Children in the model-punished condition performed sig-nificantly fewer matching responses than children in both the model-rewarded and the no-consequences groups. Children in all 3 treatment conditions were then offered attractive reinforcers contingent on their reproducing the model's aggressive responses. The introduction of positive incentives completely wiped out the previously observed performance differences, revealing an equivalent amount of learning among children in the model-rewarded, model-punished, and the no-consequences conditions. It is widely assumed that the occurrence of imitative or observational learning is con-
Keyphrases
imitative response model reinforcement contingency treatment condition observational learning imitative behavior equivalent amount attractive reinforcer differential amount model influence no-consequences condition aggressive film-mediated model response consequence no-consequences group aggressive response positive incentive postexposure test model-punished condition performance difference
