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A meta-cognitive approach to “implicit” and “explicit (2006)
| Venue: | evaluations: Comment on Gawronski and Bodenhausen |
| Citations: | 4 - 0 self |
BibTeX
@INPROCEEDINGS{Petty06ameta-cognitive,
author = {Richard E. Petty},
title = {A meta-cognitive approach to “implicit” and “explicit},
booktitle = {evaluations: Comment on Gawronski and Bodenhausen},
year = {2006},
pages = {740--744}
}
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Abstract
A metacognitive model (MCM) is presented to describe how automatic (implicit) and deliberative (explicit) measures of attitudes respond to change attempts. The model assumes that contemporary implicit measures tap quick evaluative associations, whereas explicit measures also consider the per-ceived validity of these associations (and other factors). Change in explicit measures is greater than implicit measures when new evaluative associations are formed and old associations are rejected. Implicit measure change is greater than explicit when newly formed evaluative associations are rejected. When implicit and explicit evaluations conflict, implicit ambivalence can occur. The authors relate the MCM to the associative-propositional evaluation model and explain how the MCM builds on the attitude strength assumptions of the elaboration likelihood model of persuasion.
Keyphrases
meta-cognitive approach quick evaluative association old association contemporary implicit measure explicit evaluation conflict attitude strength assumption explicit measure implicit measure change metacognitive model per-ceived validity implicit ambivalence new evaluative association mcm build evaluative association associative-propositional evaluation model implicit measure
