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Categorizing Web Queries According to Geographical Locality (2003)
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BibTeX
@MISC{Gravano03categorizingweb,
author = {Luis Gravano and et al.},
title = {Categorizing Web Queries According to Geographical Locality},
year = {2003}
}
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Abstract
... according to their geographical locality. For example, a web page with general information about wildflowers could be considered a global page, likely to be of interest to a geographically broad audience. In contrast, a web page with listings on houses for sale in a specific city could be regarded as a local page, likely to be of interest only to an audience in a relatively narrow region. Similarly, some search engine queries (implicitly) target global pages, while other queries are after local pages. For example, the best results for query [wildflowers] are probably global pages about wildflowers such as the one discussed above. However, local pages that are relevant to, say, San Francisco are likely to be good matches for a query [houses for sale] that was issued by a San Francisco resident or by somebody moving to that city. Unfortunately, search engines do not analyze the geographical locality of queries and users, and hence often produce sub-optimal results. Thus query [wildflowers ] might return pages that discuss wildflowers in specific U.S. states (and not general information about wildflowers), while query [houses for sale] might return pages with real estate listings for locations other than that of interest to the person who issued the query. Deciding whether an unseen query should produce mostly local or global pages---without placing this burden on the search engine users---is an important and challenging problem, because queries are often ambiguous or underspecify the information they are after. In this paper, we address this problem by first defining how to categorize queries according to their (often implicit) geographical locality. We then introduce several alternatives for automatically and efficiently categorizing queries in our scheme, using a variety...
Keyphrases
geographical locality web query local page global page general information query house web page unseen query challenging problem specific u.s. state target global page san francisco resident search engine query good match san francisco search engine user discus wildflower sub-optimal result real estate listing specific city narrow region several alternative query wildflower search engine broad audience
