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A survey of trust and reputation systems for online service provision (2005)
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| Citations: | 632 - 15 self |
BibTeX
@MISC{Jøsang05asurvey,
author = {Audun Jøsang and Roslan Ismail and Colin Boyd},
title = {A survey of trust and reputation systems for online service provision },
year = {2005}
}
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Abstract
Trust and reputation systems represent a significant trend in decision support for Internet mediated service provision. The basic idea is to collect information about potential service providers in order to select the most reliable and trustworthy provider of services and information and to avoid the less trustworthy. A natural side effect is that it also provides an incentive for good behaviour and therefore tends to have a positive effect on market quality. Reputation systems can be called collaborative sanctioning systems to reflect their collaborative nature, and are related to collaborative filtering systems. Reputation systems are already being used in successful commercial online applications. There is also a rapidly growing literature around trust and reputation systems, but unfortunately this activity is not very coherent. The purpose of this paper is to give an overview of existing and proposed systems that can be used to derive measures of trust and reputation for Internet transactions, to analyse the current trends and developments in this area, and to propose a research agenda for trust and reputation systems.
Keyphrases
reputation system online service provision significant trend trustworthy provider collaborative nature internet transaction research agenda decision support market quality service provision good behaviour derive measure basic idea current trend natural side effect successful commercial online application potential service provider positive effect
