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Automaticity of social behavior: Direct effects of trait construct and stereotype activation on action (1996)
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| Venue: | Journal of Personality and Social Psychology |
| Citations: | 584 - 18 self |
BibTeX
@ARTICLE{Bargh96automaticityof,
author = {John A. Bargh and Mark Chen and Lara Burrows},
title = {Automaticity of social behavior: Direct effects of trait construct and stereotype activation on action},
journal = {Journal of Personality and Social Psychology},
year = {1996},
pages = {230--244}
}
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Abstract
Previous research has shown that trait concepts and stereotypes become active automatically in the presence of relevant behavior or stereotyped-group features. Through the use of the same priming procedures as in previous impression formation research, Experiment l showed that participants whose concept of rudeness was primed interrupted the experimenter more quickly and frequently than did participants primed with polite-related stimuli. In Experiment 2, participants for whom an elderly stereotype was primed walked more slowly down the hallway when leaving the experiment than did control participants, consistent with the content of that stereotype. In Experiment 3, participants for whom the African American stereotype was primed subliminally reacted with more hostility to a vexatious request of the experimenter. Implications of this automatic behavior priming effect for self-fulfilling prophecies are discussed, as is whether social behavior is necessarily mediated by conscious choice processes. For many years, social psychologists have studied the effects of priming on the individual's subsequent impressions of others. Priming refers to the incidental activation of knowledge structures, such as trait concepts and stereotypes, by the current
Keyphrases
social behavior direct effect trait construct stereotype activation trait concept previous research conscious choice process self-fulfilling prophecy many year incidental activation automatic behavior priming procedure stereotyped-group feature vexatious request relevant behavior elderly stereotype african american stereotype subsequent impression social psychologist knowledge structure previous impression formation research polite-related stimulus
