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Perceived interactivity leading to E-Loyalty: Development of a model for cognitive-affective user responses (2005)
| Venue: | International Journal of Human-Computer Studies |
| Citations: | 16 - 1 self |
BibTeX
@ARTICLE{Cyr05perceivedinteractivity,
author = {Dianne Cyr and Milena Head and Alex Ivanov},
title = {Perceived interactivity leading to E-Loyalty: Development of a model for cognitive-affective user responses},
journal = {International Journal of Human-Computer Studies},
year = {2005},
pages = {850--869}
}
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Abstract
2009 Perceived Interactivity leading to E-loyalty: Development of a Model for Cognitive-Affective User Responses ABSTRACT 1 Novel applications of website interactivity are important to attract and retain online users. In this empirical study five designs for interactivity are examined using different web-poll interfaces. The goal of the investigation is to examine perceived interactivity in a model which includes most commonly tested cognitive elements such as efficiency and effectiveness, but augments this model with the inclusion of a cognitive-affective element for trust, and an affective element of enjoyment. More specifically, a model is created to validate the relationship of perceived interactivity (comprised of user control, user connectedness, and responsiveness of the web-poll application) to efficiency, effectiveness, trust and enjoyment, of the website. In turn, efficiency, effectiveness, trust, and enjoyment are tested for their influence on user behavioral intentions for e-loyalty. All relationships in the model are supported. In addition, exploratory evaluation of qualitative comments is conducted to investigate additional insights between the five web poll treatments in this investigation. The research confirms the complexity of a model in which cognitive, cognitive-affective and affective elements are present, and advances knowledge on the consequences of perceived interactivity. In additional to theoretical advancements, the research has merit for web designers and online marketers regarding how to enhance interactive online web applications.
Keyphrases
perceived interactivity cognitive-affective user response affective element online marketer user control cognitive-affective element qualitative comment novel application interactive online web application different web-poll interface theoretical advancement website interactivity exploratory evaluation empirical study web designer cognitive-affective user response abstract user connectedness web-poll application user behavioral intention additional insight online user cognitive element web poll treatment
