A Comparative Study of Location-sharing Privacy Preferences

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A Comparative Study of Location-sharing Privacy Preferences (2012)

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by In The U. S , Jialiu Lin Michael Benisch , Jianwei Niu , Jason Hong , Banghui Lu , Shaohui Guo

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BibTeX

@MISC{S12acomparative,
    author = {In The U. S and Jialiu Lin Michael Benisch and Jianwei Niu and Jason Hong and Banghui Lu and Shaohui Guo},
    title = {A Comparative Study of Location-sharing Privacy Preferences},
    year = {2012}
}

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Abstract

While prior studies have provided us with an initial understanding of people’s location-sharing privacy preferences, they have been limited to Western countries and have not investigated the impact of the granularity of location disclosures on people’s privacy preferences. We report findings of a three-week comparative study collecting location traces and location-sharing preferences from two comparable groups in the U.S. and China. Results of the study shed further light on the complexity of people’s location-sharing privacy preferences and key attributes influencing willingness to disclose locations to others and to advertisers. While our findings reveal many similarities between U.S. and Chinese participants, they also show interesting differences, such as differences in willingness to share location at ‘home ’ and at ‘work ’ and differences in the granularity of disclosures people feel comfortable with. We conclude with a discussion of implications for the design of location-sharing applications and location-based advertising. 3 4

Keyphrases

location-sharing privacy preference comparative study prior study key attribute location-sharing preference location-based advertising location trace chinese participant western country comparable group location disclosure privacy preference three-week comparative study share location initial understanding location-sharing application interesting difference disclosure people many similarity

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