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Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1995)
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by
Donna L. Hoffman
,
Thomas P. Novak
| Citations: | 535 - 13 self |
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@MISC{Hoffman95marketingin,
author = {Donna L. Hoffman and Thomas P. Novak},
title = { Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations},
year = {1995}
}
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Abstract
