A Characterization of Online Search Behavior (2009)
| Venue: | IEEE DATA ENGINEERING BULLETIN |
| Citations: | 1 - 0 self |
BibTeX
@ARTICLE{Kumar09acharacterization,
author = {Ravi Kumar and Andrew Tomkins},
title = {A Characterization of Online Search Behavior},
journal = {IEEE DATA ENGINEERING BULLETIN},
year = {2009},
volume = {32},
number = {2},
pages = {3--11}
}
OpenURL
Abstract
In this paper we undertake a large-scale study of online user search behavior based on search and toolbar logs. We identify three types of search: web, multimedia, and item. Together, we show that these different flavors represent almost 10 % of all online pageviews, and indirectly result in over 21 % of all pageviews. We study search queries themselves, and show that more than half of them contain direct references to some type of structured object; we characterize the types of objects that occur in these queries. We then revisit the relationship search and navigation specifically in the context of e-commerce, and consider how search aids users in online shopping tasks.







