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Research on the Purchase Behavior of Customer-to-Customer Online Auction (2007)
BibTeX
@MISC{Chen07researchon,
author = {Ruey-Shin Chen and Chung-Ching Chiu and Jaw-Ching Chiang and Chih-Hung Tsai},
title = {Research on the Purchase Behavior of Customer-to-Customer Online Auction},
year = {2007}
}
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Abstract
Many Customer-to-Customer (C2C) online auction providers still do not have a good understanding of Customer-to-Customer trade in Taiwan. The Customer-to-Customer online auction providers still do not have a good understanding of Customer-to-Customer trade behavior and are unable to provide satisfied and effective outcomes for an online auction trade. It is difficult to propose a standard trade strategy without a basic understanding of current trade capacity and of the critical gaps incustomer’s trade-evaluation. The purpose of this survey article is to address these behaviors in the literature and to provide an overview of the current state in Taiwan. Using qualitative data collected from customers, this study provides insight into what can be done to build effective Customer-to-Customer online auction trade in Taiwan.
Keyphrases
customer-to-customer online auction purchase behavior good understanding customer-to-customer online auction provider qualitative data survey article current trade capacity current state critical gap incustomer trade-evaluation standard trade strategy effective customer-to-customer online auction trade customer-to-customer trade behavior many customer-to-customer auction provider basic understanding online auction trade effective outcome customer-to-customer trade
