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No 107 Bargaining Power in Manufacturer-Retailer Relationships Bargaining Power in Manufacturer-Retailer Relationships *
BibTeX
@MISC{Haucap_no107,
author = {Justus Haucap and Ulrich Heimeshoff and Gordon J Klein and Dennis Rickert and Christian Wey and Justus Haucap and Ulrich Heimeshoff and Gordon J Klein and Dennis Rickert and Christian Wey},
title = {No 107 Bargaining Power in Manufacturer-Retailer Relationships Bargaining Power in Manufacturer-Retailer Relationships *},
year = {}
}
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Abstract
Abstract Research on bargaining power in vertical relationships is scarce. It remains particularly unclear which factors drive bargaining power between negotiating parties in a vertical structure. We use a demand model where consumer demand determines the total pie of industry profits. Moreover, we apply a bargaining concept on the supply side to analyze how profit is split between retailers and manufacturers. Estimates show that bargaining power can be explained by several decision variables for retailers and manufacturers. Options for both indicate that any analysis of bargaining power has to consider a dynamic view on the relevant parameters.
