BibTeX
@MISC{07thefuture,
author = {},
title = {The future of children’s television programming},
year = {2007}
}
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Abstract
Children’s television has been at the heart of the UK’s public service broadcasting system for over fifty years, and during this time, the UK has built a reputation for producing some of the most distinctive and high quality children’s programming in the world. Ofcom’s review of children’s television programming was initiated in response to a number of profound consumer and market changes. With an increasing range of media available to many children and a growing number of dedicated children’s channels, children are changing the ways in which they consume media. As a result, traditional commercial public service broadcasters are facing significant pressures on their ability to fund original programming for children. These changes are occurring in the context of a new framework for the regulation of children’s programming, set out in the Communications Act 2003. Since the Act, ITV1, which had historically played a role in delivering a strong alternative voice to the BBC, has significantly reduced its commitments to children’s programming. This development, together with the other consumer and market changes under way, has led many to question how public service children’s programming can continue to be delivered in the future. To date, the
Keyphrases
child television programming market change child programming communication act public service broadcasting system profound consumer ofcom review original programming child television high quality child public service child significant pressure many child traditional commercial public service broadcaster fifty year dedicated child channel strong alternative voice new framework
