Abstract

MSc Thesis – The role of perseverance in the development of DC João Ildefonso      2 The research problem involved in this dissertation relates to the role of perseverance in the development of dynamic capabilities. The issue considers the importance of top management’s persistence and resilience in creating and maintaining competitive advantages over time. Beforehand it is addressed how companies can develop the capacity to restructure, adapt and create a new resource base needed to guarantee a sustainable competitive advantage as the business landscape evolves. Dynamic capabilities ’ theory is explored to illustrate how this capacity can be attained and developed considering the specific case of ABREUS. The research problem in this project is associated to how a company present in a moderate industry that has suffered a radical change, represented by a new market and client profile, was able to develop the necessary capabilities in order to yield from a