Conclusion explicitness in advertising: The moderating role of need for cognition (NFC) and argument quality (AQ) on persuasion

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Conclusion explicitness in advertising: The moderating role of need for cognition (NFC) and argument quality (AQ) on persuasion (2003)

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by Brett A. S. Martin , Bodo Lang , Stephanie Wong

Venue:	Journal of Advertising
Citations:	3 - 0 self

BibTeX

@ARTICLE{Martin03conclusionexplicitness,
    author = {Brett A. S. Martin and Bodo Lang and Stephanie Wong},
    title = {Conclusion explicitness in advertising: The moderating role of need for cognition (NFC) and argument quality (AQ) on persuasion},
    journal = {Journal of Advertising},
    year = {2003},
    pages = {57--65}
}