Creating Customer Value Propositions for Technology Products

by Michael Weiss

74	The Innovator’s Solution. - Christensen, Raynor - 2003
61	Business Model Generation”, - OSTERWALDER, PIGNEUR - 2010
16	The Wide Lens: A New Strategy for Innovation. - Adner - 2012
8	Effectual entrepreneurship. - Read, Sarasvathy, et al. - 2011
4	The Fast Path to Corporate Growth - Meyer - 2007
2	Value propositions - ANDERSON, NARUS, et al. - 2006
2	Business Patterns for Software Developers - Kelly - 2012
1	Lean Architecture - COPLIEN - 2010
1	Imagine wearing your customer’s shoes - LIM - 2011
1	Clay Christensen’s milkshake marketing - NOBEL - 2011
1	User frustrations as opportunities - WEISS - 2012