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| 520 | Evolving to a New Dominant Logic for Marketing", - Vargo, Lusch - 2004 |
| 247 |
Ethical decision making by individuals in organizations: An issue-contingent Model
- Jones
- 1991
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Citation Context ...sSo, in the marketing ethics process, marketing can identify the importance ofsstakeholders, stakeholder issues, and gather information to respond to significant individuals,sgroups, and communities (=-=Jones, 1991-=-). Individual factors also play an important role in thesevaluation of ethical issues, theoretical frameworks from the field of moral philosophy is helpfulsin determining ethical decision making in ma... |
| 158 | A general theory of marketing ethics - Hunt, Vitell - 1986 |
| 131 | A Contingency Framework for Understanding Ethical Decision-making in Marketing," - Ferrell, Gresham - 1985 |
| 106 | Corporate social responsibility and marketing: an integrative framework. - Maignan, Ferrell - 2004 |
| 68 | Ethical and legal foundations of relational marketing exchange. - Gundlach, Murphy - 1993 |
| 42 | Business ethics: Ethical decision making and cases. - Ferrell, Fraedrich - 1994 |
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A Stakeholder Model for Implementing Social Responsibility in
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- 2005
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Citation Context ...sstakeholder approach takes in consideration the whole society. As a result, organizations aresnow under pressure to demonstrate initiatives that take a balanced perspective on stakeholdersinterests (=-=Maignan, Ferrell, and Ferrell, 2005-=-).sInternational Journal of Academic Research in Business and Social SciencessNovember 2014, Vol. 4, No. 11sISSN: 2222-6990s153swww.hrmars.coms3. Historical Development of Marketing Ethicss3.1. The ea... |
| 38 | Why We Boycott: Consumer Motivations for Boycott Participation,” - Klein, Smith, et al. - 2004 |
| 34 | Corporate Social Responsibility and Employee Commitment. Business Ethics, - Collier, Esteban - 2007 |
| 25 | The perceived importance of an ethical issue as an influence on the ethical decision-making of ad managers. - Robin, Reidenbach, et al. - 1996 |
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A strategy implementation perspective of market orientation”,
- Homburg, Krohmer, et al.
- 2004
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Citation Context ... to consideration the stakeholderssand their relevant interests and the society (Fry and Polonsky, 2004).sMarket orientation is one of the key variables in the implementation of marketingsstrategies (=-=Homburg, Krohmer, and Workman, 2004-=-). Unfortunately, the market orientationsmostly elevates the interests of one stakeholder; the customer (Ferrell, 2004). But, a newsdirection should include all stakeholders. There is an evolving conc... |
| 19 | The General Theory of Marketing Ethics: A Revision and Three Questions. - Hunt, Vitell - 2006 |
| 14 | A Stakeholder Approach to Marketing Management Using the Value Exchange Model - Miller, Lewis - 1991 |
| 13 | Markets and Constituencies: An Alternative View of the Marketing Concept - Kimery, Rinehart - 1998 |
| 10 |
Business ethics and customer stakeholders”.
- Ferrell
- 2004
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Citation Context ...). Accordingly, in marketing exchanges the relationship between a customer and ansorganization exists because of mutual expectations built on trust, good faith, and fair dealing instheir interaction (=-=Ferrell, 2004-=-). However, marketing ethics also requires avoiding thesunintended consequences of marketing activities by taking to consideration the stakeholderssand their relevant interests and the society (Fry an... |
| 10 | PW: Principles of Ethics: An Introduction - Taylor - 1975 |
| 8 |
Examining the Unintended Consequences of Marketing
- Fry, Polonsky
- 2004
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Citation Context ..., 2004). However, marketing ethics also requires avoiding thesunintended consequences of marketing activities by taking to consideration the stakeholderssand their relevant interests and the society (=-=Fry and Polonsky, 2004-=-).sMarket orientation is one of the key variables in the implementation of marketingsstrategies (Homburg, Krohmer, and Workman, 2004). Unfortunately, the market orientationsmostly elevates the interes... |
| 7 |
Strategic planning differences among different multiple stakeholder orientation profiles.
- Greenley, Hooley, et al.
- 2004
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Citation Context ...hips providing skills and knowledge to all stakeholders (Vargo and Lusch,s2004; Leeflang P. 2011). From this perspective marketing ethics would be an important part ofsthe strategic planning process (=-=Greenley, Hooley, Broderick, and Rudd, 2004-=-).sIntegrative Social Contract Theory (ISCT) (Dunfee, Smith and Ross, 1999), based onsnorms as the foundation of rules within communities, provides a direction for future research.sStakeholder theory ... |
| 6 | Would You Want Your Daughter to Marry a Marketing Man?” - Farmer - 1967 |
| 5 |
Supervising unethical sales force behavior: How strong is the tendency to treat top performers leniently?
- Bellizzi, Hasty
- 2003
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Citation Context ...havior. Research has shown that there issa general tendency to discipline top sales performers more leniently than poor sales performerssfor engaging in identical forms of unethical selling behavior (=-=Bellizzi and Hasty, 2003-=-; Gellert, F.,sSchalk, R. 2012).sInternational Journal of Academic Research in Business and Social SciencessNovember 2014, Vol. 4, No. 11sISSN: 2222-6990s155swww.hrmars.coms5. Future ResearchsThe late... |
| 4 | Marketing ethics: Conceptual and empirical foundations of a positive theory of decision making in marketing situations having ethical content. Unpublished dissertation - Vitell - 1986 |
| 3 | Managerial Ethics: A Post-Watergate View,” Business Horizons 18 - Carroll - 1975 |
| 3 |
A Framework for Understanding Organizational Ethics
- Ferrell
- 2005
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Citation Context ...ination of right and wrong. For marketers,sethics in the workplace refers to rules (standards, principles) governing the conduct ofsorganizational members and the consequences of marketing decisions (=-=Ferrell, 2005-=-).sTherefore, ethical marketing from a normative perspective approach is defined as “practicessthat emphasize transparent, trustworthy, and responsible personal and organizationalsmarketing policies a... |
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Personal moral codes and the HuntVitell theory of ethics. In
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Citation Context ...plement this level. While acceptable ethical behavior is derived from thesprofessional, cultural, industry, and organizational environments, individual behavior may differsbased on ethical judgments (=-=Hunt and Vitell, 2005-=-). Marketing ethics still remains a complexsarea; although, marketing practice apparently has been broughtsinto close conformity with prevailing ethicalsstandards, marketing will be under pressure fro... |
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