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by Hal R. Varian
http://www.sims.berkeley.edu/~hal/Papers/structure.pdf
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Abstract:

This is a review of various economic phenomenon that are important in high-technology industries, such as personalization of products and pricing, versioning, bundling, switching costs, lock-in, economics of scale, network effects, complements and computer-mediated contracts. Most of these forces tend to point towards higher industry

Citations

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