Twitter, a microblogging service less than three years old, commands more than 41 million users as of July 2009 and is growing fast. Twitter users tweet about any topic within the 140-character limit and follow others to receive their tweets. The goal of this paper is to study the topological characteristics of Twitter and its power as a new medium of information sharing. We have crawled the entire Twitter site and obtained 41.7 million user profiles, 1.47 billion social relations, 4, 262 trending topics, and 106 million tweets. In its follower-following topology analysis we have found a non-power-law follower distribution, a short effective diameter, and low reciprocity, which all mark a deviation from known characteristics of human social networks [28]. In order to identify influentials on Twitter, we have ranked users by the number of followers and by PageRank and found two rankings to be similar.

Twitter, a popular microblogging service, has received much attention recently. An important characteristic of Twitter is its real-time nature. For example, when an earthquake occurs, people make many Twitter posts (tweets) related to the earthquake, which enables detection of earthquake occurrence promptly, simply by observing the tweets. As described in this paper, we investigate the real-time interaction of events such as earthquakes, in Twitter, and propose an algorithm to monitor tweets and to detect a target event. To detect a target event, we devise a classifier of tweets based on features such as the keywords in a tweet, the number of words, and their context. Subsequently, we produce a probabilistic spatiotemporal model for the target event that can find the center and the trajectory of the event location. We consider each Twitter user as a sensor and apply Kalman filtering and particle filtering, which are widely used for location estimation in ubiquitous/pervasive computing. The particle filter works better than other compared methods in estimating the centers of earthquakes and the trajectories of typhoons. As an application, we construct an earthquake reporting system in Japan. Because of the numerous earthquakes and the large number of Twitter users throughout the country, we can detect an earthquake by monitoring tweets with high probability (96 % of earthquakes of Japan Meteorological Agency (JMA) seismic intensity scale 3 or more are detected). Our system detects earthquakes promptly and sends e-mails to registered users. Notification is delivered much faster than the announcements that are broadcast by the JMA. 1.

In this paper we report research results investigating microblogging as a form of electronic word-of-mouth for sharing consumer opinions concerning brands. We analyzed more than 150,000 microblog postings containing branding comments, sentiments, and opinions.We investigated the overall structure of these microblog postings, the types of expressions, and the movement in positive or negative sentiment.We compared automated methods of classifying sentiment in these microblogs with manual coding. Using a case study approach, we analyzed the range, frequency, timing, and content of tweets in a corporate account. Our research findings show that 19% of microblogs contain mention of a brand. Of the branding microblogs, nearly 20 % contained some expression of brand sentiments. Of these, more than 50 % were positive and 33 % were critical of the company or product. Our comparison of automated and manual coding showed no significant differences between the two approaches. In analyzing microblogs for structure and composition, the linguistic structure of tweets approximate the linguistic patterns of natural language expressions. We find that microblogging is an online tool for customer word of mouth communications and discuss the implications for corporations using microblogging as part of their overall marketing strategy.

In this work we examine the characteristics of social activity and patterns of communication on Twitter, a prominent example of the emerging class of communication systems we call “social awareness streams. ” We use system data and message content from over 350 Twitter users, applying human coding and quantitative analysis to provide a deeper understanding of the activity of individuals on the Twitter network. In particular, we develop a content-based categorization of the type of messages posted by Twitter users, based on which we examine users ’ activity. Our analysis shows two common types of user behavior in terms of the content of the posted messages, and exposes differences between users in respect to these activities.

Understanding how users behave when they connect to social networking sites creates opportunities for better interface design, richer studies of social interactions, and improved design of content distribution systems. In this paper, we present a first of a kind analysis of user workloads in online social networks. Our study is based on detailed clickstream data, collected over a 12-day period, summarizing HTTP sessions of 37,024 users who accessed four popular social networks: Orkut, MySpace, Hi5, and LinkedIn. The data were collected from a social network aggregator website in Brazil, which enables users to connect to multiple social networks with a single authentication. Our analysis of the clickstream data reveals key features of the social network workloads, such as how frequently people connect to social networks and for how long, as well as the types and sequences of activities that users conduct on these sites. Additionally, we crawled the social network topology of Orkut, so that we could analyze user interaction data in light of the social graph. Our data analysis suggests insights into how users interact with friends in Orkut, such as how frequently users visit their friends ’ or non-immediate friends ’ pages. In summary, our analysis demonstrates the power of using clickstream data in identifying patterns in social network workloads and social interactions. Our analysis shows that browsing, which cannot be inferred from crawling publicly available data, accounts for 92 % of all user activities. Consequently, compared to using only crawled data, considering silent interactions like browsing friends ’ pages increases the measured level of interaction among users.

Abstract—In recent years, social media has become ubiquitous and important for social networking and content sharing. And yet, the content that is generated from these websites remains largely untapped. In this paper, we demonstrate how social media content can be used to predict real-world outcomes. In particular, we use the chatter from Twitter.com to forecast box-office revenues for movies. We show that a simple model built from the rate at which tweets are created about particular topics can outperform market-based predictors. We further demonstrate how sentiments extracted from Twitter can be further utilized to improve the forecasting power of social media. I.

People often turn to their friends, families, and colleagues when they have questions. The recent, rapid rise of online social networking tools has made doing this on a large scale easy and efficient. In this paper we explore the phenomenon of using social network status messages to ask questions. We conducted a survey of 624 people, asking them to share the questions they have asked and answered of their online social networks. We present detailed data on the frequency of this type of question asking, the types of questions asked, and respondents ‟ motivations for asking their social networks rather than using more traditional search tools like Web search engines. We report on the perceived speed and quality of the answers received, as well as what motivates people to respond to questions seen in their friends ‟ status messages. We then discuss the implications of our findings for the design of next-generation search tools. Author Keywords Social search, social networks, Q&A, Web search.

There is a widespread intuitive sense that different kinds of information spread differently on-line, but it has been difficult to evaluate this question quantitatively since it requires a setting where many different kinds of information spread in a shared environment. Here we study this issue on Twitter, analyzing the ways in which tokens known as hashtags spread on a network defined by the interactions among Twitter users. We find significant variation in the ways that widely-used hashtags on different topics spread. Our results show that this variation is not attributable simply to differences in “stickiness, ” the probability of adoption based on one or more exposures, but also to a quantity that could be viewed as a kind of “persistence ” — the relative extent to which repeated exposures to a hashtag continue to have significant marginal effects. We find that hashtags on politically controversial topics are particularly persistent, with repeated exposures continuing to have unusually large marginal effects on adoption; this provides, to our knowledge, the first large-scale validation of the “complex contagion” principle from sociology, which posits that repeated exposures to an idea are particularly crucial when the idea is in some way controversial or contentious. Among other findings, we discover that hashtags representing the natural analogues of Twitter idioms and neologisms are particularly non-persistent, with the effect of multiple exposures decaying rapidly relative to the first exposure. We also study the subgraph structure of the initial adopters for different widely-adopted hashtags, again finding structural differences across topics. We develop simulation-based and generative models to analyze how the adoption dynamics interact with the network structure of the early adopters on which a hashtag spreads.

Realtime web search refers to the retrieval of very fresh content which is in high demand. An effective portal web search engine must support a variety of search needs, including realtime web search. However, supporting realtime web search introduces two challenges not encountered in non-realtime web search: quickly crawling relevant content and ranking documents with impoverished link and click information. In this paper, we advocate the use of realtime micro-blogging data for addressing both of these problems. We propose a method to use the micro-blogging data stream to detect fresh URLs. We also use micro-blogging data to compute novel and effective features for ranking fresh URLs. We demonstrate these methods improve effective of the portal web search engine for realtime web search.

This paper examines tweets about two geographically local events—a shooting and a building collapse—that took place