ABSTRACT Globalization and emergence of information technology has changed the customers' socioeconomic culture and human interactions are now significantly being replaced by the interactions of human-technology where like any other sector, in life insurance sector also the information technology is playing the most indispensable role in providing quality services to the customers in order to satisfy them in the competitive market. Observing the significant relationship between information technology and service quality, information technology and customer satisfaction, service quality and customer satisfaction, and the relationship among information technology, service quality and customer satisfaction in the field of life insurance, the researcher in this paper attempted to develop an information technology enabled service quality model for life insurance services especially for the Life Insurance Corporation of India through proper investigation of the dimensional structure of service quality in Burdwan district, West Bengal. In this study, accepted 221 usable responses were considered as the sample size and statistical package SPSS 16 was used to perform the analyses.