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An examination of searchers' perceptions of non-sponsored and sponsored links during ecommerce Web searching
- Journal of the American Society for Information Science and Technology
, 2006
"... In this article, we report results of an investigation into the effect of sponsored links on ecommerce information seeking on the Web. In this research, 56 participants each engaged in six ecommerce Web searching tasks. We extracted these tasks from the transaction log of a Web search engine, so the ..."
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Cited by 38 (11 self)
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In this article, we report results of an investigation into the effect of sponsored links on ecommerce information seeking on the Web. In this research, 56 participants each engaged in six ecommerce Web searching tasks. We extracted these tasks from the transaction log of a Web search engine, so they represent actual ecommerce searching information needs. Using 60 organic and 30 sponsored Web links, the quality of the Web search engine results was controlled by switching nonsponsored and sponsored links on half of the tasks for each participant. This allowed for investigating the bias toward sponsored links while controlling for quality of content. The study also investigated the relationship between searching self-efficacy, searching experience, types of ecommerce information needs, and the order of links on the viewing of sponsored links. Data included 2,453 interactions with links from result pages and 961 utterances evaluating these links. The results of the study indicate that there is a strong preference for nonsponsored links, with searchers viewing these results first more than 82 % of the time. Searching self-efficacy and experience does not increase the likelihood of viewing sponsored links, and the order of the result listing does not appear to affect searcher evaluation of sponsored links. The implications for sponsored links as a longterm business model are discussed.
Investigating the Influence of the Functional Mechanisms of Online Product Presentations
- Information System Research
, 2007
"... informs ® doi 10.1287/isre.1070.0124 ..."
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A Website Interface Design Framework for the Cognitively Impaired: A Study in the Context of Alzheimer's Disease
- Journal of Electronic Commerce Research
, 2005
"... Bodies such as the World Wide Web Consortium and the US Congress have advanced recommendations intended to make Information Technology more accessible to impaired users. These include guidelines specifically intended for the cognitively challenged, such as people with Alzheimer’s disease (AD). Howev ..."
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Cited by 5 (0 self)
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Bodies such as the World Wide Web Consortium and the US Congress have advanced recommendations intended to make Information Technology more accessible to impaired users. These include guidelines specifically intended for the cognitively challenged, such as people with Alzheimer’s disease (AD). However, there is little research evidence to date demonstrating the value of complying with these guidelines. In this paper, we introduce a four-element, theoretical framework and outline a research agenda that identifies important considerations for developers of website interfaces for those with AD. This Website Accessibility Framework may be used as the basis for investigating the impacts of interfaces with differing degrees of guideline compliance, ranging from no compliance to full compliance, on people with AD.
Psychologically Targeted Persuasive Advertising and Product Information in E-Commerce
"... In this paper, we describe a framework for a personalization system to systematically induce desired emotion and attention related states and promote information processing in viewers of online advertising and e-commerce product information. Psychological Customization entails personalization of the ..."
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Cited by 3 (0 self)
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In this paper, we describe a framework for a personalization system to systematically induce desired emotion and attention related states and promote information processing in viewers of online advertising and e-commerce product information. Psychological Customization entails personalization of the way of presenting information (user interface, visual layouts, modalities, structures) per user to create desired transient psychological effects and states, such as emotion, attention, involvement, presence, persuasion and learning. Conceptual foundations and empiric evidence for the approach are presented. Categories and Subject Descriptors H.1.2 [User/machine systems]: Human factors, human information processing, software psychology
VIRTUAL PRODUCT EXPERIENCE 111 Virtual Product Experience: Effects of Visual and Functional Control of Products on Perceived Diagnosticity and Flow in Electronic Shopping
"... interests include the design and evaluation of human–computer interfaces, virtual reality, interactive multimedia, electronic commerce, and intelligent agents. ..."
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interests include the design and evaluation of human–computer interfaces, virtual reality, interactive multimedia, electronic commerce, and intelligent agents.
www.hrmars.com The Effects of Website Quality on Customer e-Loyalty: The Mediating Effect of Trustworthiness
"... Website has been used as an efficient platform to tailor their products or services and as a unique profit mode of e-commerce. Due to this advance of the Internet, this study is mainly to examine the relationship between website quality and customer e-loyalty. The present study aims to explore the e ..."
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Website has been used as an efficient platform to tailor their products or services and as a unique profit mode of e-commerce. Due to this advance of the Internet, this study is mainly to examine the relationship between website quality and customer e-loyalty. The present study aims to explore the effect on website quality on customer e-loyalty through trustworthiness. SmartPLS (M3) was used as the main analytical tool to test the proposed research model. This study provides a theoretical framework combining website quality, trustworthiness, and customer e-loyalty and tests the proposed model empirically by targeting on online consumers. Trustworthiness enacts as the mediator. Based on the statistical analysis, there is a positive relationship is detected between website design and customer e-loyalty. However, the findings revealed that website content and website structure have negative influence on customer e-loyalty. The finding also disclosed that trustworthiness is positively related to customer e-loyalty. Theoretical and practical implications, limitations of the study, and recommendations for future research are discussed.
THE IMPACT OF LEARNING STYLE ON WEB SHOPPER ELECTRONIC CATALOG FEATURE PREFERENCE
"... The purpose of this study is to investigate the relationship between web shoppers ’ VARK (Visual, Auditory, Read/Write, and Kinesthetic) learning styles and their preference for electronic catalogs including text-oriented catalogs, 3-D and 2-D catalogs, visual catalogs, animated catalogs, custom ani ..."
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The purpose of this study is to investigate the relationship between web shoppers ’ VARK (Visual, Auditory, Read/Write, and Kinesthetic) learning styles and their preference for electronic catalogs including text-oriented catalogs, 3-D and 2-D catalogs, visual catalogs, animated catalogs, custom animated catalogs, and virtual trials. We propose that web shoppers ’ VARK learning styles can provide a basis for the personalization of electronic catalogs. Participants ’ VARK learning styles were measured by using the VARK questionnaire. An e-catalog survey instrument was used to measure participants ’ preferences for electronic catalogs. The findings suggest that the VARK learning styles provide a basis for customization of electronic catalogs that include text-oriented catalogs, visual catalogs, animated catalogs, and custom animated catalogs. By personalizing electronic catalogs, catalog designers can overcome the problems of information mismatch, improve web shoppers ’ online shopping experience, and facilitate their purchasing decisions.
RESEARCH ARTICLE THE EFFECTS OF PRESENTATION FORMATS AND TASK COMPLEXITY ON ONLINE CONSUMERS’ PRODUCT UNDERSTANDING1
"... This study assesses and compares four product presentation formats currently used online: static pictures, videos without narration, videos with narration, and virtual product experi-ence (VPE), where consumers are able to virtually feel, touch, and try products. The effects of the four presentatio ..."
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This study assesses and compares four product presentation formats currently used online: static pictures, videos without narration, videos with narration, and virtual product experi-ence (VPE), where consumers are able to virtually feel, touch, and try products. The effects of the four presentation formats on consumers ’ product understanding as well as the moder-ating role of the complexity of product understanding tasks were examined in a laboratory experiment. 1Elena Karahanna was the accepting senior editor for this paper. Choon Ling Sia was the associate editor. Noam Tractinsky and Mario Koufaris served as reviewers; the third reviewer chose to remain anonymous. Two constructs used to measure product understanding per-formance are actual product knowledge and perceived web-site diagnosticity (i.e., the extent to which consumers believe a website is helpful for them to understand products). The experimental results show that (1) both videos and VPE lead to higher perceived website diagnosticity than static pictures; (2) under a moderate task complexity condition, VPE and videos lead to the same level of actual product knowledge, but all are more effective than static pictures; (3) under a high task complexity condition, all four presentation formats are equally effective in terms of actual product knowledge. Moreover, the results also indicate that it is perceived website diagnosticity, not actual product knowledge, that affects the perceived usefulness of websites, which further influences consumers ’ intentions to revisit the websites.
