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Relationship between Destination Image and Loyalty: Developing Cooperative Branding for Rural Destinations
"... Abstract Destination image has been extensively studied, yet literature on the cooperative branding is limited. A cooperative branding model that represents the important determinants of destination loyalty was developed based on previous studies in a number of fields. Seven distinct image construc ..."
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Abstract Destination image has been extensively studied, yet literature on the cooperative branding is limited. A cooperative branding model that represents the important determinants of destination loyalty was developed based on previous studies in a number of fields. Seven distinct image constructs were identified, three of which are affective based and four cognitive based. This study noted that idyllic (among affective image) and entertaining and quality service (among cognitive image) had a direct impact on overall destination image and indirect impact on destination loyalty through overall image. The results of this investigation provide important implications for strategic image management and can aid in designing and implementing marketing programs for creating and enhancing tourism destination images.
Destination image and tourist loyalty: a metaanalysis // Tourism Management
, 2014
"... A total of 66 independent studies were synthesized by meta-analysis. Destination image has significant impact on tourist loyalty, with varying degrees. Overall image has the greatest impact on tourist loyalty. Destination image has the greatest impact on composite loyalty. a r t i c l e i n f o t ..."
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A total of 66 independent studies were synthesized by meta-analysis. Destination image has significant impact on tourist loyalty, with varying degrees. Overall image has the greatest impact on tourist loyalty. Destination image has the greatest impact on composite loyalty. a r t i c l e i n f o t r a c t Extant literature is inconclusive on the linkage between destination image and tourist loyalty, due to the multi-dimensional nature of the two concepts. The present study attempts to draw some informative conclusions about the relationship through a meta-analysis. A research framework was proposed in which 14 hypotheses were developed. A total of 66 independent studies were synthesized and analyzed. The findings reveal that the impact of destination image on tourist loyalty is significant, with varying degrees. Specifically, overall image has the greatest impact on tourist loyalty, followed by affective image and cognitive image. Cognitiveeaffective joint image fails to demonstrate a stable impact on tourist loyalty. Of the three levels of tourist loyalty, destination image has the greatest impact on composite loyalty, and then on attitudinal loyalty and behavioral loyalty, successively. The findings are discussed in light of their theoretical and practical implications for destination marketing and management.
Film-induced Tourism: Inventing a Vacation to a Location
"... Tourists today are more experienced and looking for new destinations and new experience. Destination Marketing Organizations (DMOs) have been competitively cater the tourists ’ needs to increase their market share although their resources are very limited. In the tourism industry, there has been a g ..."
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Tourists today are more experienced and looking for new destinations and new experience. Destination Marketing Organizations (DMOs) have been competitively cater the tourists ’ needs to increase their market share although their resources are very limited. In the tourism industry, there has been a growing phenomenon that tourists visit destinations featured through films which are not directly related to DMOs ’ tourism promotion. This is a new form of cultural tourism called film-induced tourism which still receives little attention from both academia and practitioners due to the lack of knowledge and understanding on the benefits of film on tourism. Recent research suggests that films can have strong influence on tourist decision-making and films do not only provide short-term tourism revenue but long-term prosperity to the destination. Several DMOs have quickly taken these advantages and have successfully increased the number of tourists through the magic of films. This paper investigates the phenomenon by reviewing previous research and practices for two major aims. The first aim is to call for more empirical studies for film-induced tourism to advance the theory on tourist decision-making. The second aim is to highlight the benefits of film in creating a new vacation to a new location. Future research
CELEBRITY INVOLVEMENT, PERCEIVED VALUE, AND BEHAVIORAL INTENTIONS IN POPULAR
"... Popular media–induced tourism has emerged as a growing body of research. Although previous literatures have examined the relationship between celebrity involvement and behavioral intentions, the mechanism underlying this relationship remains a black box. The purpose of this study is to examine the r ..."
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Popular media–induced tourism has emerged as a growing body of research. Although previous literatures have examined the relationship between celebrity involvement and behavioral intentions, the mechanism underlying this relationship remains a black box. The purpose of this study is to examine the relationship between celebrity involvement and behavioral intentions as well as to clarify the role of perceived value. Survey data from 382 tourists in Taiwan indicate that celebrity involvement is positively related to behavioral intentions. Moreover, perceived value partially mediates the relationship between celebrity involvement and behavioral intentions. Implications of these findings for managing marketing strategies as well as future research directions are subsequently discussed.
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"... Doc Martin and fi lm tourism: The creation of destination image Th is study investigates the relationship between fi lm-induced tourism and the concept of destination image via a substantial primary data collection exercise, followed by content analysis of television episodes. Port Isaac, on the nor ..."
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Doc Martin and fi lm tourism: The creation of destination image Th is study investigates the relationship between fi lm-induced tourism and the concept of destination image via a substantial primary data collection exercise, followed by content analysis of television episodes. Port Isaac, on the north coast of Cornwall, in the west of England, is the setting for the popular ITV television series Doc Martin, starring Martin Clunes and Caroline Catz. Television can enhance the attractiveness of an area, especially when building on images of small-scale fi shing and quaint customs. Findings showed a visitor profi le fairly consistent with those of previous academic studies whilst frequency tests indicated that many respondents had clear destination images of Port Isaac prior to their visit. Conse-quently, content analysis of Doc Martin episodes was further undertaken; the results of which confi rm there are links between images depicted in the television series and those pertaining to Port Isaac. Key features of the village are apparent in both forms of research undertaken. With primetime screening on national tele-vision, the series acts as a display window for the village and surrounding area. Th e research indicates the series acted as a key infl uence on intention to visit, not surprisingly, for British tourists. Almost 76 per cent of respondents associate Port Isaac with a specifi c image. Th e study is unusual, in fi lm tourism research, in using two distinct forms of data to contrast the situation.
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"... The main purpose of this study is to measure and explore the dimensionality of the event image by using the case of 2010 Shanghai World Expo. After literature review, this study used Keller’s framework of brand image as the conceptual base, followed the free associations method to identify the preli ..."
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The main purpose of this study is to measure and explore the dimensionality of the event image by using the case of 2010 Shanghai World Expo. After literature review, this study used Keller’s framework of brand image as the conceptual base, followed the free associations method to identify the preliminary items, adopted expert opinions to further purify the measurement items, and finally employed the exploratory factor analysis to explore the underlying structure of the event image. Finally, seven dimensions were extracted: “benefits & Event content”, “facilities”, “service”, “attitude”, “waiting & crowdedness issue”, “F&B”, and “Souvenir”. The results of current study were relatively consistent with the conceptual grounds of Keller’s framework and to some extend confirmed previous empirical studies, which could provide useful implications for both future research and industry practice.
DEVELOPING A MEASUREMENT SCALE FOR EVENT IMAGE
"... The main purpose of this study is to measure and explore the dimensionality of the event image by using the case of 2010 Shanghai World Expo. After literature review, this study used Keller’s framework of brand image as the conceptual base, followed the free associations method to identify the preli ..."
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The main purpose of this study is to measure and explore the dimensionality of the event image by using the case of 2010 Shanghai World Expo. After literature review, this study used Keller’s framework of brand image as the conceptual base, followed the free associations method to identify the preliminary items, adopted expert opinions to further revise the items, used the exploratory factor analysis to explore the underlying structure of the event image, and adopted the confirmatory factor analysis to further validate the measurement scale. Finally, five dimensions including 17 items were extracted. They are labeled as Benefit, Facility, Service, Theme, and Event Content. The results of the current study were relatively consistent with some conceptual frameworks and to some extent confirmed previous empirical studies, which could provide useful implications for both future research and industry practice.
