Inspired by empirical studies of networked systems such as the Internet, social networks, and biological networks, researchers have in recent years developed a variety of techniques and models to help us understand or predict the behavior of these systems. Here we review developments in this field, including such concepts as the small-world effect, degree distributions, clustering, network correlations, random graph models, models of network growth and preferential attachment, and dynamical processes taking place on networks.

We propose a random graph model which is a special case of sparse random graphs with given degree sequences. This model involves only a small number of parameters, called logsize and log-log growth rate. These parameters capture some universal characteristics of massive graphs. Furthermore, from these parameters, various properties of the graph can be derived. For example, for certain ranges of the parameters, we will compute the expected distribution of the sizes of the connected components which almost surely occur with high probability. We will illustrate the consistency of our model with the behavior of some massive graphs derived from data in telecommunications. We will also discuss the threshold function, the giant component, and the evolution of random graphs in this model.

One of the major applications of data mining is in helping companies determine which potential customers to market to. If the expected pro t from a customer is greater than the cost of marketing to her, the marketing action for that customer is executed. So far, work in this area has considered only the intrinsic value of the customer (i.e, the expected pro t from sales to her). We propose to model also the customer's network value: the expected pro t from sales to other customers she may inuence to buy, the customers those may inuence, and so on recursively. Instead of viewing a market as a set of independent entities, we view it as a social network and model it as a Markov random eld. We show the advantages of this approach using a social network mined from a collaborative ltering database. Marketing that exploits the network value of customers|also known as viral marketing|can be extremely eective, but is still a black art. Our work can be viewed as a step towards providing a more solid foundation for it, taking advantage of the availability of large relevant databases. Categories and Subject Descriptors H.2.8 [Database Management]: Database Applications| data mining

We review the recent fast progress in statistical physics of evolving networks. Interest has focused mainly on the structural properties of random complex networks in communications, biology, social sciences and economics. A number of giant artificial networks of such a kind came into existence recently. This opens a wide field for the study of their topology, evolution, and complex processes occurring in them. Such networks possess a rich set of scaling properties. A number of them are scale-free and show striking resilience against random breakdowns. In spite of large sizes of these networks, the distances between most their vertices are short — a feature known as the “smallworld” effect. We discuss how growing networks self-organize into scale-free structures and the role of the mechanism of preferential linking. We consider the topological and structural properties of evolving networks, and percolation in these networks. We present a number of models demonstrating the main features of evolving networks and discuss current approaches for their simulation and analytical study. Applications of the general results to particular networks in Nature are discussed. We demonstrate the generic connections of the network growth processes with the general problems

Viral marketing takes advantage of networks of influence among customers to inexpensively achieve large changes in behavior. Our research seeks to put it on a firmer footing by mining these networks from data, building probabilistic models of them, and using these models to choose the best viral marketing plan. Knowledge-sharing sites, where customers review products and advise each other, are a fertile source for this type of data mining. In this paper we extend our previous techniques, achieving a large reduction in computational cost, and apply them to data from a knowledge-sharing site. We optimize the amount of marketing funds spent on each customer, rather than just making a binary decision on whether to market to him. We take into account the fact that knowledge of the network is partial, and that gathering that knowledge can itself have a cost. Our results show the robustness and utility of our approach.

ABSTRACT: Recently, Barabási and Albert [2] suggested modeling complex real-world networks such as the worldwide web as follows:consider a random graph process in which vertices are added to the graph one at a time and joined to a fixed number of earlier vertices, selected with probabilities proportional to their degrees. In [2] and, with Jeong, in [3], Barabási and Albert suggested that after many steps the proportion P�d � of vertices with degree d should obey a power law P�d � α d −γ. They obtained γ = 2�9 ± 0�1 by experiment and gave a simple heuristic argument suggesting that γ = 3. Here we obtain P�d � asymptotically for all d ≤ n 1/15, where n is the number of vertices, proving as a consequence that γ = 3.

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Abstract. This paper serves as a companion or extension to the “Inside PageRank” paper by Bianchini et al. [Bianchini et al. 03]. It is a comprehensive survey of all issues associated with PageRank, covering the basic PageRank model, available and recommended solution methods, storage issues, existence, uniqueness, and convergence properties, possible alterations to the basic model, suggested alternatives to the traditional solution methods, sensitivity and conditioning, and finally the updating problem. We introduce a few new results, provide an extensive reference list, and speculate about exciting areas of future research. 1.

This paper examines graph-theoretic properties of existing peer-to-peer architectures and proposes a new infrastructure based on optimal-diameter de Bruijn graphs. Since generalized de Bruijn graphs possess very short average routing distances and high resilience to node failure, they are well suited for structured peer-to-peer networks. Using the example of Chord, CAN, and de Bruijn, we first study routing performance, graph expansion, and clustering properties of each graph. We then examine bisection width, path overlap, and several other properties that affect routing and resilience of peer-to-peer networks. Having confirmed that de Bruijn graphs offer the best diameter and highest connectivity among the existing peer-to-peer structures, we offer a very simple incremental building process that preserves optimal properties of de Bruijn graphs under uniform user joins/departures. We call the combined peer-to-peer architecture

Recently there has been much interest in studying large-scale real-world networks and attempting to model their properties using random graphs. Although the study of real-world networks as graphs goes back some time, recent activity perhaps started with the paper of Watts and Strogatz [55] about the ‘smallworld