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The impact of online consumer reviews on sales: The moderating role of product and consumer characteristics (2010)

by F Zhu, X M Zhang
Venue:Journal of Marketing
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Android Permissions: User Attention, Comprehension, and Behavior

by Adrienne Porter Felt, Serge Egelman, Ariel Haney, Erika Chin, David Wagner, Ariel Haney, Erika Chin, David Wagner
"... All rights reserved. ..."
Abstract - Cited by 94 (12 self) - Add to MetaCart
All rights reserved.
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...ative reviews when they encounter troubling permission requests, thereby protecting other consumers. Researchers have found that negative product reviews can influence product sales in other contexts =-=[37, 46]-=-, and 24% of laboratory study participants (all of whom were non-expert users) said that they had relied on user reviews or news reports to provide them with information about permissions. 7.2 Recomme...

Co-creation: Towards a taxonomy and an integrated research perspective

by Vladimir Zwass - report | TNO 2012 R11277 Making User Created News Work 113 / 130 APPENDIX A – LIST OF PARTICIPANTS OF EXPERT WORKSHOP, INTERVIEWS AND ADVISORY GROUP WORKSHOP PARTICIPANTS Beukers, Jorien , 2010
"... Abstract: Enabled by the Internet-Web compound, co‑creation of value by consumers has emerged as a major force in the marketplace. In sponsored co‑creation, which takes place at the behest of producers, the activities of consumers drive or support the producers’ business models. Autonomous co‑creati ..."
Abstract - Cited by 8 (0 self) - Add to MetaCart
Abstract: Enabled by the Internet-Web compound, co‑creation of value by consumers has emerged as a major force in the marketplace. In sponsored co‑creation, which takes place at the behest of producers, the activities of consumers drive or support the producers’ business models. Autonomous co‑creation is a wide range of consumer activities that amount to consumer-side production of value. Thus, individuals and communities have become a significant, and growing, productive force in e‑commerce. To recognize co‑creation, so broadly understood, as a fundamental area of e‑commerce research, it is necessary to attain an integrated research perspective on this greatly varied, yet cohering, domain. The enabling information technology needs to be developed to suit the context. Toward these ends, the paper analyzes the intellectual space underlying co‑creation research and proposes an inclusive taxonomy of Web-based co‑creation, informed both by the extant multidisciplinary research and by results obtained in the natural laboratory of the Web. The essential directions of co‑creation research are outlined, and some promising avenues of future work discussed. The taxonomic framework and the research perspective lay a foundation for the future development of co‑creation theory and practice. The certainty of
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...al for the sale of less popular games; the findings suggest that marketers of niche products benefit more than others from eWOM, because its salience is high in the absence of alternative information =-=[115]-=-. Cheung et al. found that the credibility of eWOM is predicated on two sets of factors: the strength of the recommendation and its value within the context where it is given (e.g., other recommendati...

2012), “Perceived Helpfulness of Online Consumer Reviews: The Role of Message Content and Style

by Robert M. Schindler, Barbara Bickart - Journal of Consumer Behavior
"... The rise of online reviews written by consumers makes possible an examination of how the content and style of these word-of-mouth messages contribute to their helpfulness. In this study, consumers are asked to judge the value of real online consumer reviews to their simulated shopping activities. Th ..."
Abstract - Cited by 7 (0 self) - Add to MetaCart
The rise of online reviews written by consumers makes possible an examination of how the content and style of these word-of-mouth messages contribute to their helpfulness. In this study, consumers are asked to judge the value of real online consumer reviews to their simulated shopping activities. The results suggest the benefits of moderate review length and of positive, but not negative, product evaluative statements. Non-evaluative product information and information about the reviewer were also found to be associated with review helpfulness. Stylistic elements that may impair clarity (such as spelling and grammatical errors) were associated with less valuable reviews, and elements that may make a review more entertaining (such as expressive slang and humor) were associated with more valuable reviews. These findings point to factors beyond product information that may affect the perceived helpfulness of an online consumer review. Copyright © 2012 John Wiley & Sons, Ltd. Word-of-mouth (WOM) communication—the exchange of information about goods and services among consumers— has long been recognized as a valued and influential source of consumer information (e.g., Whyte, 1954). The Internet has dramatically increased WOM communication, particu-larly in the form of consumer reviews on retailing websites.

Love online

by A. Rebecca Reuber A, Eileen Fischer B, Brand Community , 2004
"... Available online xxxx Despite the increasing numbers of businesses that are already using the internet to pursue international opportunities, and the latent potential for such activity from rising internet adoption levels, the international entrepreneurship literature has paid limited attention to t ..."
Abstract - Cited by 5 (0 self) - Add to MetaCart
Available online xxxx Despite the increasing numbers of businesses that are already using the internet to pursue international opportunities, and the latent potential for such activity from rising internet adoption levels, the international entrepreneurship literature has paid limited attention to the phenomenon. To address this gap, we review past research in international entrepreneurship, as well as the broader fields of entrepreneurship, international business, marketing, management and management information systems, to identify firm-level resources that are associated with the successful pursuit of international opportunities in internet-enabled markets. We identify three such internet-related firm-level resources: online reputation, online technological capabilities, and online brand communities. We develop a propositional inventory of the expected relationships, identify measures expected to be useful to future scholars in this area, and present the implications of our review for future international entrepreneurship research.
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...ts website, compared to those of its competitors, following an online search in its product/market. Valence of online signals The average online product rating or review (Chevalier and Mayzlin, 2006; =-=Zhu and Zhang, 2010-=-) Volume of online signals Number of online ratings or reviews (Chevalier and Mayzlin, 2006; Zhu and Zhang, 2010) Consistency of online signals The coefficient of variation in online product ratings, ...

Online Reviews and Pre-Purchase Cognitive Dissonance: A Theoretical Framework and Research Propositions

by Shih Yung Chou
"... Online review systems have been widely used by online consumers to facilitate purchase decisions. Existing research has demonstrated the impact of online reviews on e-commerce outcomes such as business profitability and purchase intentions. Little attention, however, has been paid to the relationshi ..."
Abstract - Cited by 2 (0 self) - Add to MetaCart
Online review systems have been widely used by online consumers to facilitate purchase decisions. Existing research has demonstrated the impact of online reviews on e-commerce outcomes such as business profitability and purchase intentions. Little attention, however, has been paid to the relationship between online reviews and a consumer’s internal beliefs of an online retailer in the pre-purchase stage and how this relationship affects the consumer’s purchase decision. Therefore, this study applies the theory of cognitive dissonance and develops a theoretical framework that analyzes these relationships. The framework offered by this study may help increase the understanding of online consumer behavior.
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...p between consumerscharacteristics, attitude toward online reviews, and thesoutcome of online reviews and found a significantsrelationship between online reviews and purchasesinfluence. Zhu and Zhang =-=[27]-=- studied how onlinesconsumer reviews affect product in video game industrysand found that online reviews were more influential forsless popular games. Surprisingly, Duan, Gu, and Whinstons[20] found t...

Do Android Users Write About Electric Sheep? Examining Consumer Reviews in Google Play

by Elizabeth Ha, David Wagner
"... Abstract—Consumer reviews and star ratings are integral to application markets. The content of reviews help consumers determine whether an application is “good ” or not. Since consumers rely heavily on reviews when selecting applications, we wanted to know what was being written about in reviews. In ..."
Abstract - Cited by 2 (0 self) - Add to MetaCart
Abstract—Consumer reviews and star ratings are integral to application markets. The content of reviews help consumers determine whether an application is “good ” or not. Since consumers rely heavily on reviews when selecting applications, we wanted to know what was being written about in reviews. In particular, we wanted to know if users were discussing privacy and security risks of an application, and if not, what were they writing about instead? In our work, we manually analyzed Android users ’ reviews to see what they write about when reviewing Google Play applications. Overall, only 1 % of our reviews mentioned application permissions. We also found that a small subset of reviews relating to preinstalled applications and applications that requested a user’s rating had underlying privacy and security implications. The majority of reviews focused on the quality of applications: people often described an application using an adjective (e.g., “great app ” or “horrible”), wrote about its feature/functionality, specifically said if the application worked or not, and/or put their phone or tablet model in the review. We also found that sentiment did influence reviewers ’ ratings of the applications. In general, the overall star rating of our sample was overwhelmingly positive, suggesting that Google Play is no different from other e-commerce sites.
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...elings and experiences were about the product itself, and thus authentic and trustworthy. With hedonic products, consumers felt that negative reviews were less about the product itself. Zhu and Zhang =-=[17]-=- looked at the impact of online reviews on video game sales. They looked at both Xbox and Playstation 2 games. Zhu and Zhang found that online reviews, particularly the total number of reviews, variat...

OpinionBlocks: A Crowd-Powered, Self-Improving Interactive Visual Analytic System for Understanding Opinion Text

by Mengdie Hu, Huahai Yang, Michelle X. Zhou, Liang Gou, Yunyao Li, Eben Haber
"... Abstract. Millions of people rely on online opinions to make their decisions. To better help people glean insights from massive amounts of opinions, we present the design, implementation, and evaluation of OpinionBlocks, a novel interactive visual text analytic system. Our system offers two unique f ..."
Abstract - Cited by 1 (0 self) - Add to MetaCart
Abstract. Millions of people rely on online opinions to make their decisions. To better help people glean insights from massive amounts of opinions, we present the design, implementation, and evaluation of OpinionBlocks, a novel interactive visual text analytic system. Our system offers two unique features. First, it automatically creates a fine-grained, aspect-based visual summary of opinions, which provides users with insights at multiple levels. Second, it solicits and supports user interactions to rectify text-analytic errors, which helps improve the overall system quality. Through two crowd-sourced studies on Amazon Mechanical Turk involving 101 users, OpinionBlocks demonstrates its effectiveness in helping users perform real-world opinion analysis tasks. Moreover, our studies show that the crowd is willing to correct analytic errors, and the corrections help improve user task completion time significantly.

MODELING CHOICE INTERDEPENDENCE IN A SOCIAL NETWORK

by Jing Wang, Anocha Aribarg, Yves F. Atchadé , 2013
"... Witwicki for his assistance in JAVA and Flash programming to facilitate our data collection process. We thank Natasha Zhang Foutz for great comments for our paper. Finally, we thank the review team for providing us with valuable comments and directions for the paper. This paper investigates how indi ..."
Abstract - Cited by 1 (0 self) - Add to MetaCart
Witwicki for his assistance in JAVA and Flash programming to facilitate our data collection process. We thank Natasha Zhang Foutz for great comments for our paper. Finally, we thank the review team for providing us with valuable comments and directions for the paper. This paper investigates how individuals ’ product choices are influenced by the product choices of their connected others, and how the influence mechanism may differ for fashion versus technology-related products. We conduct a novel field experiment to induce and observe choice interdependence in a closed social network. In our experiment, we conceptualize individuals’ choices to be driven by multi-attribute utilities and measure their initial attribute preferences prior to observing their choice interdependence, as well as collecting network information. These design elements help alleviate concerns in identifying social interaction effects from other confounds. Given that we have complete information on choices and their sequence, we use a Discrete-time Markov Chain (DMC) model. Nonetheless, we also use a Markov Random Field (MRF) model as an alternative when the information on choice sequence is missing. We find significant social interaction effects. Our findings show that while experts exert asymmetrically

Credence Goods and Online Product Reviews: An Exploration of the Product Type Concept in the Social Commerce Era

by Michael Siering - in Proceedings of the 19th Americas Conference on Information Systems
"... Social commerce has shown significant growth in recent years. Today, consumers share their opinions and experiences about a wide range of services and products online in order to reduce their information search costs. In the related literature building upon the product type concept, the traditional ..."
Abstract - Cited by 1 (0 self) - Add to MetaCart
Social commerce has shown significant growth in recent years. Today, consumers share their opinions and experiences about a wide range of services and products online in order to reduce their information search costs. In the related literature building upon the product type concept, the traditional distinction between search goods and experience goods seems to be taken for granted. However, credence goods, i.e. products for which qualities cannot be easily evaluated even after purchase, have not been taken into account yet although online product reviews are especially important in this context. Thus, we present an empirical analysis of product reviews collected from amazon.com to extend the knowledge about the product type concept and conduct a content analysis of reviews discussing credence goods. We find that these differ regarding product evaluations, statements about product quality and expressed feelings of need. Implications are drawn for both theory and practice.

Identifying Customer Preferences about Tourism Products using an Aspect-Based Opinion Mining Approach

by Edison Marrese-taylora, Juan D. Velásqueza, Felipe Bravo-marquezb, Yutaka Matsuoc
"... In this study we extend Bing Liu’s aspect-based opinion mining technique to apply it to the tourism domain. Using this extension, we also offer an approach for considering a new alternative to discover consumer preferences about tourism products, particularly hotels and restaurants, using opinions a ..."
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In this study we extend Bing Liu’s aspect-based opinion mining technique to apply it to the tourism domain. Using this extension, we also offer an approach for considering a new alternative to discover consumer preferences about tourism products, particularly hotels and restaurants, using opinions available on the Web as reviews. An experiment is also conducted, using hotel and restaurant reviews obtained from TripAdvisor, to evaluate our proposals. Results showed that tourism product reviews available on web sites contain valuable information about customer preferences that can be extracted using an aspect-based opinion mining approach. The proposed approach proved to be very effective in determining the sentiment orientation of opinions, achieving a precision and recall of 90%. However, on average, the algorithms were only capable of extracting 35% of the explicit aspect expressions.
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...duction With the inception of the Web 2.0 and the explosive growth of social networks, enterprises and individuals are increasingly using the content in these media to make better decisions [1], [2], =-=[3]-=-. More people are checking the opinions of other shoppers before buying a product when trying to make a good choice. On the other hand, for organizations, the vast amount of information available publ...

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