and underestimation in different product domains

grocery store manager in the St. Louis area, for his invaluable insights about the issues studied in this paper. We also thank the four anonymous reviewers whose comments substantially helped improve the contribution of this paper. The Effect of Expiration Dates on the Purchasing Behavior for Grocery Store Perishables This paper examines consumers ’ awareness of and response to expiration dates for grocery store perishable products. We develop a conceptual framework that captures the frequency with which consumers check expiration dates and their willingness to pay for a perishable over its shelf-life. Our framework is rooted in the notion that these behaviors are largely influenced by the perceived risks associated with purchasing and consuming perishable goods. A better understanding of these behaviors, and the role risk plays in influencing them, can help managers better educate consumers about the risks associated with perishables as they approach their expiration dates and implement more effective promotional strategies for these products over their shelf-lives, both of which could ultimately result in greater sales and reduced shrinkage (waste due to spoilage). Key words: perishable goods, expiration dates, risk theory, grocery shopping behavior 1

Abstract — Years of Internet marketing research have yielded a set of important findings. The purpose of this paper is to review these findings and assess what has been done and what has not been done in the area. In doing so, the authors review existing findings ranging from the types of products on the Internet, the Internet as a marketing channel, the Internet as an advertising and communication medium, the Internet adoption, to the effect of the Internet on traditional markets. Based on the studies reviewed, implications are drawn for further theoretical and empirical investigations.

Abstract — Years of Internet marketing research have yielded a set of important findings. The purpose of this paper is to review these findings and assess what has been done and what has not been done in the area. In doing so, the authors review existing findings ranging from the types of products on the Internet, the Internet as a marketing channel, the Internet as an advertising and communication medium, the Internet adoption, to the effect of the Internet on traditional markets. Based on the studies reviewed, implications are drawn for further theoretical and empirical investigations.

Even though RFID technology is currently gaining importance mainly in logistics, usage areas, such as shopping or after-sales enhancements beyond the supply chain are envisioned. Yet, while RFID hits the street it is questioned if it may undermine one’s privacy while providing few customer benefits. Meeting this criticism this paper investigates RFID-enabled information services and the drivers of their usefulness for consumers. The article claims that the more risk one associates with a product the more benefit from RFID-enabled information services is perceived. We show empirically that the nature of product risk provides a useful framework to decide on the types of RFID information services a marketer should offer to create RFID usefulness