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320
The development of initial trust in an online company by new customers.
- Information and Management,
, 2004
"... Abstract Lack of trust in online companies is a primary reason why many web users do not shop online. This study proposes a model to explain how new customers of a web-based company develop initial trust in the company after their first visit. The model is empirically tested using a questionnaire-b ..."
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Cited by 68 (0 self)
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Abstract Lack of trust in online companies is a primary reason why many web users do not shop online. This study proposes a model to explain how new customers of a web-based company develop initial trust in the company after their first visit. The model is empirically tested using a questionnaire-based field study. The results indicate that perceived company reputation and willingness to customize products and services can significantly affect initial trust. Perceived web site usefulness, ease of use, and security control are also significant antecedents of initial trust. Finally, we found no support for the hypothesized effect of individual customer trust propensity on initial trust. #
What drives electronic commerce across cultures? A cross-cultural empirical investigation of the theory of planned behaviour
- Journal of Electronic Commerce Research
, 2002
"... Globalization and the ubiquitous nature of the Internet facilitate e-commerce activities across nations. These activities demand a new conceptualization of online consumer behavior that transcends national boundaries and takes into consideration cross-cultural effects. To better understand what driv ..."
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Cited by 49 (0 self)
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Globalization and the ubiquitous nature of the Internet facilitate e-commerce activities across nations. These activities demand a new conceptualization of online consumer behavior that transcends national boundaries and takes into consideration cross-cultural effects. To better understand what drives e-commerce across cultures, we apply a theory of planned behavior (TPB) perspective to capture behavioral intentions to transact online in two dissimilar countries – China and the United States. We argue that adoption of e-commerce depends primarily on consumer behavioral intentions to engage in product purchases. The model first draws upon the TPB to interrelate online transaction intentions with attitude, subjective norm, and perceived behavioral control. Second, given the uncertainty present in e-commerce, trust in a Web retailer is hypothesized as a salient belief that indirectly influences transaction intentions through attitude and perceived behavioral control. The paper’s major contribution is to incorporate Hofstede’s (2001) cultural dimensions- individualism/collectivism, power distance, and long-term orientation- in studying cross-cultural e-commerce adoption. We argue that these cultural differences influence the proposed e-commerce adoption model and moderate its key relationships. An empirical study was conducted to test the proposed cross-cultural model using data from consumers in China and the United States. The results render support for most of the proposed hypotheses, emphasizing the role of cultural differences on consumer e-commerce adoption. The paper discusses several insights from this exploratory study that contribute to the cross-cultural e-commerce literature. Finally, we discuss the study’s implications for theory and practice, concluding with several suggestions for future research on cultural aspects of e-commerce. 1.
Privacy-Enhanced Web Personalization
- In P. Brusilovsky, A. Kobsa & W. Nejdl (Eds.), The Adaptive Web: Methods and Strategies of Web Personalization
, 2007
"... Abstract. Consumer studies demonstrate that online users value personalized content. At the same time, providing personalization on websites seems quite profitable for web vendors. This win-win situation is however marred by privacy concerns since personalizing people's interaction entails gath ..."
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Cited by 27 (7 self)
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Abstract. Consumer studies demonstrate that online users value personalized content. At the same time, providing personalization on websites seems quite profitable for web vendors. This win-win situation is however marred by privacy concerns since personalizing people's interaction entails gathering considerable amounts of data about them. As numerous recent surveys have consistently demonstrated, computer users are very concerned about their privacy on the Internet. Moreover, the collection of personal data is also subject to legal regulations in many countries and states. Both user concerns and privacy regulations impact frequently used personalization methods. This article analyzes the tension between personalization and privacy, and presents approaches to reconcile the both. It has been tacitly acknowledged for many years that personalized interaction and user modeling have significant privacy implications, due to the fact that large amounts of personal information about users needs to be collected to perform personalization. For
Psychological Contract Violation in Online Marketplaces
- Antecedents, Consequences, and Moderating Role,” Information Systems Research
"... ACKNOWLEDGMENTS: The authors would like to thank Vivek Choudhury, Huigang Liang, Alexander Lopez, Nigel Melville, Waleed Muhanna, and Sandra Robinson for their valuable feedback on this manuscript. The paper has benefited from presentations at Ohio State University and the University of Cincinnati. ..."
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Cited by 21 (0 self)
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ACKNOWLEDGMENTS: The authors would like to thank Vivek Choudhury, Huigang Liang, Alexander Lopez, Nigel Melville, Waleed Muhanna, and Sandra Robinson for their valuable feedback on this manuscript. The paper has benefited from presentations at Ohio State University and the University of Cincinnati. Both authors have equally contributed to this manuscript. Psychological Contract Violation in Online Marketplaces: Antecedents, Consequences, and Moderating Role This study examines the nature and role of psychological contract violation (PCV) in online marketplaces, a critical factor that has been largely overlooked by previous research. Applied to buyer-seller relationships, PCV is defined as a buyer’s perception of having being treated wrongly regarding the terms of an exchange agreement with an individual seller. PCV with individual sellers is proposed as a formative first-order construct driven by the occurrence of fraud, product misrepresentation, contract default, delivery delay, and failure to follow product guarantees and payment policies. PCV with an individual seller is proposed to prompt a generalized perception of PCV with the entire community of sellers in a marketplace. PCV with the community of sellers is hypothesized to negatively affect buyer transaction behavior in a marketplace by directly impacting transaction intentions, price premiums, trust, perceived risk, and the
2006. The impact of infusing social presence in the web interface: an investigation across different products
- International Journal of Electronic Commerce (IJEC
"... ABSTRACT: Many online stores tend to exhibit little emotional or social appeal, and may be viewed as lacking human-warmth. A recent study conducted by the authors showed that in an online apparel domain, increased levels of social presence through socially-rich descriptions and pictures positively i ..."
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ABSTRACT: Many online stores tend to exhibit little emotional or social appeal, and may be viewed as lacking human-warmth. A recent study conducted by the authors showed that in an online apparel domain, increased levels of social presence through socially-rich descriptions and pictures positively impacts attitudinal antecedents. However, the appropriateness and need for human warmth and sociability may differ across the types of products or services being sought. In this paper, an empirical investigation was undertaken to compare our earlier findings in the apparel domain (a product for which consumers seek fun and entertaining shopping experiences) to a different type of product (headphones: a product for which consumers primarily seek detailed product information). It was found that Websites selling headphones do not exhibit a similar positive effect on attitudinal antecedents from higher levels of social presence. Implications of these finding and future research are outlined.
Online shopping acceptance model – a critical survey of consumer factors in online shopping
- Journal of Electronic Commerce Research
"... Since the late 1990s, online shopping has taken off as an increasing number of consumers purchase increasingly diversified products on the Internet. Given that how to attract and retain consumers is critical to the success of online retailers, research on the antecedents of consumer acceptance of on ..."
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Cited by 20 (0 self)
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Since the late 1990s, online shopping has taken off as an increasing number of consumers purchase increasingly diversified products on the Internet. Given that how to attract and retain consumers is critical to the success of online retailers, research on the antecedents of consumer acceptance of online shopping has attracted widespread attention. There has yet to be a holistic view of online shopping acceptance from the perspective of consumers. In this research, we conducted an extensive survey of extant related studies and synthesized their findings into a reference model called OSAM (Online Shopping Acceptance Model) to explain consumer acceptance of online shopping. Our literature survey reveals that a myriad of factors have been examined in the context of online shopping and mixed results on those factors have been reported. The proposed model helps reconcile conflicting findings, discover recent trends in this line of research, and shed light on future research directions.
CONCEPTUAL MODEL OF CITIZEN ADOPTION OF E-GOVERNMENT
"... The primary objective of most e-governments is to better serve citizens, however, very little has been written on citizens ’ likelihood to use e-government. This paper presents the citizens aspect of egovernment. The objective is to understand how citizens perceive e-government as a primary governme ..."
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Cited by 18 (0 self)
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The primary objective of most e-governments is to better serve citizens, however, very little has been written on citizens ’ likelihood to use e-government. This paper presents the citizens aspect of egovernment. The objective is to understand how citizens perceive e-government as a primary government interaction channel and the factors that affect their level of usage. The proposed conceptual model of citizen adoption of e-government integrates constructs from the Technology Acceptance Model (TAM) [1], trust and risk literature. The paper differentiates between citizen’s intention to get government information and citizen’s intention to conduct government transactions on e-government website. The model will assist governments in increasing citizens ’ adoption of their online services. In addition, it will fill the gap in the literature by providing a unique model of citizens ’ e-government adoption especially considering trust and risk issues.
Perceived interactivity leading to E-Loyalty: Development of a model for cognitive-affective user responses
- International Journal of Human-Computer Studies
, 2005
"... 2009 Perceived Interactivity leading to E-loyalty: Development of a Model for Cognitive-Affective User Responses ABSTRACT 1 Novel applications of website interactivity are important to attract and retain online users. In this empirical study five designs for interactivity are examined using differen ..."
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Cited by 16 (1 self)
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2009 Perceived Interactivity leading to E-loyalty: Development of a Model for Cognitive-Affective User Responses ABSTRACT 1 Novel applications of website interactivity are important to attract and retain online users. In this empirical study five designs for interactivity are examined using different web-poll interfaces. The goal of the investigation is to examine perceived interactivity in a model which includes most commonly tested cognitive elements such as efficiency and effectiveness, but augments this model with the inclusion of a cognitive-affective element for trust, and an affective element of enjoyment. More specifically, a model is created to validate the relationship of perceived interactivity (comprised of user control, user connectedness, and responsiveness of the web-poll application) to efficiency, effectiveness, trust and enjoyment, of the website. In turn, efficiency, effectiveness, trust, and enjoyment are tested for their influence on user behavioral intentions for e-loyalty. All relationships in the model are supported. In addition, exploratory evaluation of qualitative comments is conducted to investigate additional insights between the five web poll treatments in this investigation. The research confirms the complexity of a model in which cognitive, cognitive-affective and affective elements are present, and advances knowledge on the consequences of perceived interactivity. In additional to theoretical advancements, the research has merit for web designers and online marketers regarding how to enhance interactive online web applications.
