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spam: The Underground on 140 Characters or Less
- In CCS
, 2010
"... In this work we present a characterization of spam on Twitter. We find that 8 % of 25 million URLs posted to the site point to phishing, malware, and scams listed on popular blacklists. We analyze the accounts that send spam and find evidence that it originates from previously legitimate accounts th ..."
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Cited by 147 (11 self)
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In this work we present a characterization of spam on Twitter. We find that 8 % of 25 million URLs posted to the site point to phishing, malware, and scams listed on popular blacklists. We analyze the accounts that send spam and find evidence that it originates from previously legitimate accounts that have been compromised and are now being puppeteered by spammers. Using clickthrough data, we analyze spammers ’ use of features unique to Twitter and the degree that they affect the success of spam. We find that Twitter is a highly successful platform for coercing users to visit spam pages, with a clickthrough rate of 0.13%, compared to much lower rates previously reported for email spam. We group spam URLs into campaigns and identify trends that uniquely distinguish phishing, malware, and spam, to gain an insight into the underlying techniques used to attract users. Given the absence of spam filtering on Twitter, we examine whether the use of URL blacklists would help to significantly stem the spread of Twitter spam. Our results indicate that blacklists are too slow at identifying new threats, allowing more than 90 % of visitors to view a page before it becomes blacklisted. We also find that even if blacklist delays were reduced, the use by spammers of URL shortening services for obfuscation negates the potential gains unless tools that use blacklists develop more sophisticated spam filtering.
Who Says What to Whom on Twitter
, 2011
"... We study several longstanding questions in media communications research, in the context of the microblogging service Twitter, regarding the production, flow, and consumption of information. To do so, we exploit a recently introduced feature of Twitter known as “lists ” to distinguish between elite ..."
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Cited by 136 (7 self)
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We study several longstanding questions in media communications research, in the context of the microblogging service Twitter, regarding the production, flow, and consumption of information. To do so, we exploit a recently introduced feature of Twitter known as “lists ” to distinguish between elite users—by which we mean celebrities, bloggers, and representatives of media outlets and other formal organizations—and ordinary users. Based on this classification, we find a striking concentration of attention on Twitter, in that roughly 50 % of URLs consumed are generated by just 20K elite users, where the media produces the most information, but celebrities are the most followed. We also find significant homophily within categories: celebrities listen to celebrities, while bloggers listen to bloggers etc; however, bloggers in general rebroadcast more information than the other categories. Next we re-examine the classical “two-step flow ” theory of communications, finding considerable support for it on Twitter. Third, we find that URLs broadcast by different categories of users or containing different types of content exhibit systematically different lifespans. And finally, we examine the attention paid by the different user categories to different news topics.
Detecting spammers on twitter
- In Collaboration, Electronic messaging, Anti-Abuse and Spam Conference (CEAS
, 2010
"... With millions of users tweeting around the world, real time search systems and different types of mining tools are emerging to allow people tracking the repercussion of events and news on Twitter. However, although appealing as mechanisms to ease the spread of news and allow users to discuss events ..."
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Cited by 110 (5 self)
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With millions of users tweeting around the world, real time search systems and different types of mining tools are emerging to allow people tracking the repercussion of events and news on Twitter. However, although appealing as mechanisms to ease the spread of news and allow users to discuss events and post their status, these services open opportunities for new forms of spam. Trending topics, the most talked about items on Twitter at a given point in time, have been seen as an opportunity to generate traffic and revenue. Spammers post tweets containing typical words of a trending topic and URLs, usually obfuscated by URL shorteners, that lead users to completely unrelated websites. This kind of spam can contribute to de-value real time search services unless mechanisms to fight and stop spammers can be found. In this paper we consider the problem of detecting spammers on Twitter. We first collected a large dataset of Twitter that includes more than 54 million users, 1.9 billion links, and almost 1.8 billion tweets. Using tweets related to three famous trending topics from 2009, we construct a large labeled collection of users, manually classified into spammers and non-spammers. We then identify a number of characteristics related to tweet content and user social behavior, which could potentially be used to detect spammers. We used these characteristics as attributes of machine learning process for classifying users as either spammers or nonspammers. Our strategy succeeds at detecting much of the spammers while only a small percentage of non-spammers are misclassified. Approximately 70 % of spammers and 96% of non-spammers were correctly classified. Our results also highlight the most important attributes for spam detection on Twitter.
Modeling Information Diffusion in Implicit Networks
"... Abstract—Social media forms a central domain for the production and dissemination of real-time information. Even though such flows of information have traditionally been thought of as diffusion processes over social networks, the underlying phenomena are the result of a complex web of interactions a ..."
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Cited by 83 (2 self)
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Abstract—Social media forms a central domain for the production and dissemination of real-time information. Even though such flows of information have traditionally been thought of as diffusion processes over social networks, the underlying phenomena are the result of a complex web of interactions among numerous participants. Here we develop a Linear Influence Model where rather than requiring the knowledge of the social network and then modeling the diffusion by predicting which node will influence which other nodes in the network, we focus on modeling the global influence of a node on the rate of diffusion through the (implicit) network. We model the number of newly infected nodes as a function of which other nodes got infected in the past. For each node we estimate an influence function that quantifies how many subsequent infections can be attributed to the influence of that node over time. A nonparametric formulation of the model leads to a simple least squares problem that can be solved on large datasets. We validate our model on a set of 500 million tweets and a set of 170 million news articles and blog posts. We show that the Linear Influence Model accurately models influences of nodes and reliably predicts the temporal dynamics of information diffusion. We find that patterns of influence of individual participants differ significantly depending on the type of the node and the topic of the information. I.
Understanding the Demographics of Twitter Users
"... Every second, the thoughts and feelings of millions of people across the world are recorded in the form of 140-character tweets using Twitter. However, despite the enormous potential presented by this remarkable data source, we still do not have an understanding of the Twitter population itself: Who ..."
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Cited by 82 (1 self)
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Every second, the thoughts and feelings of millions of people across the world are recorded in the form of 140-character tweets using Twitter. However, despite the enormous potential presented by this remarkable data source, we still do not have an understanding of the Twitter population itself: Who are the Twitter users? How representative of the overall population are they? In this paper, we take the first steps towards answering these questions by analyzing data on a set of Twitter users representing over 1 % of the U.S. population. We develop techniques that allow us to compare the Twitter population to the U.S. population along three axes (geography, gender, and race/ethnicity), and find that the Twitter population is a highly non-uniform sample of the population.
Sentiment in Twitter events
, 2011
"... The microblogging site Twitter generates a constant stream of communication, some of which concerns events of general interest. An analysis of Twitter may, therefore, give insights into why particular events resonate with the population. This article reports a study of a month of English Twitter pos ..."
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Cited by 68 (6 self)
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The microblogging site Twitter generates a constant stream of communication, some of which concerns events of general interest. An analysis of Twitter may, therefore, give insights into why particular events resonate with the population. This article reports a study of a month of English Twitter posts, assessing whether popular events are typically associated with increases in sentiment strength, as seems intuitively likely. Using the top 30 events, determined by a measure of relative increase in (general) term usage, the results give strong evidence that popular events are normally associated with increases in negative sentiment strength and some evidence that peaks of interest in events have stronger positive sentiment than the time before the peak. It seems that many positive events, such as the Oscars, are capable of generating increased negative sentiment in reaction to them. Nevertheless, the surprisingly small average change in sentiment associated with popular events (typically 1 % and only 6 % for Tiger Woods’ confessions) is consistent with events affording posters opportunities to satisfy preexisting personal goals more often than eliciting instinctive reactions.
Analyzing User Modeling on Twitter for Personalized News Recommendations
- IN: INTERNATIONAL CONFERENCE ON USER MODELING, ADAPTATION AND PERSONALIZATION (UMAP
, 2011
"... How can micro-blogging activities on Twitter be leveraged for user modeling and personalization? In this paper we investigate this question and introduce a framework for user modeling on Twitter which enriches the semantics of Twitter messages (tweets) and identifies topics and entities (e.g. person ..."
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Cited by 66 (11 self)
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How can micro-blogging activities on Twitter be leveraged for user modeling and personalization? In this paper we investigate this question and introduce a framework for user modeling on Twitter which enriches the semantics of Twitter messages (tweets) and identifies topics and entities (e.g. persons, events, products) mentioned in tweets. We analyze how strategies for constructing hashtag-based, entity-based or topic-based user profiles benefit from semantic enrichment and explore the temporal dynamics of those profiles. We further measure and compare the performance of the user modeling strategies in context of a personalized news recommendation system. Our results reveal how semantic enrichment enhances the variety and quality of the generated user profiles. Further, we see how the different user modeling strategies impact personalization and discover that the consideration of temporal profile patterns can improve recommendation quality.
Sentiment Knowledge Discovery in Twitter Streaming Data
"... Abstract. Micro-blogs are a challenging new source of information for data mining techniques. Twitter is a micro-blogging service built to discover what is happening at any moment in time, anywhere in the world. Twitter messages are short, and generated constantly, and well suited for knowledge disc ..."
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Cited by 62 (3 self)
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Abstract. Micro-blogs are a challenging new source of information for data mining techniques. Twitter is a micro-blogging service built to discover what is happening at any moment in time, anywhere in the world. Twitter messages are short, and generated constantly, and well suited for knowledge discovery using data stream mining. We briefly discuss the challenges that Twitter data streams pose, focusing on classification problems, and then consider these streams for opinion mining and sentiment analysis. To deal with streaming unbalanced classes, we propose a sliding window Kappa statistic for evaluation in time-changing data streams. Using this statistic we perform a study on Twitter data using learning algorithms for data streams. 1
Understanding Latent Interactions in Online Social Networks
"... Popular online social networks (OSNs) like Facebook and Twitter are changing the way users communicate and interact with the Internet. A deep understanding of user interactions in OSNs canprovide important insights into questions of human social behavior, and into the design of social platforms and ..."
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Cited by 53 (16 self)
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Popular online social networks (OSNs) like Facebook and Twitter are changing the way users communicate and interact with the Internet. A deep understanding of user interactions in OSNs canprovide important insights into questions of human social behavior, and into the design of social platforms and applications. However, recent studies have shown that a majority of user interactions on OSNs are latent interactions,passiveactionssuchasprofilebrowsing that cannot be observed by traditional measurement techniques. In this paper, we seek a deeper understanding of both visible and latent user interactions in OSNs. For quantifiable data on latent user interactions, we perform a detailed measurement study on Renren, the largest OSN in China with more than 150 million users to date. All friendship links in Renren are public, allowing us to exhaustively crawl a connected graph component of 42 million users and 1.66 billion social links in 2009. Renren also keeps detailed visitor logs for each user profile, and counters for each photo and diary/blog entry. We capture detailed histories of profile visits over a period of 90 days for more than 61,000 users in the Peking University Renren network, and use statistics of profile visits to study issues of user profile popularity, reciprocity of profile visits, and the impact of content updates on user popularity. We find that latent interactions are much more prevalent and frequent than visible events, non-reciprocal in nature, and that profile popularity are uncorrelated with the frequency of content updates. Finally, we construct latent interaction graphs as models of user browsing behavior, and compare their structural properties against those of both visible interaction graphs and social graphs.
Trends in Social Media: Persistence and Decay
"... Social media generates a prodigious wealth of real-time content at an incessant rate. From all the content that people create and share, only a few topics manage to attract enough attention to rise to the top and become temporal trends which are displayed to users. The question of what factors cause ..."
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Cited by 51 (5 self)
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Social media generates a prodigious wealth of real-time content at an incessant rate. From all the content that people create and share, only a few topics manage to attract enough attention to rise to the top and become temporal trends which are displayed to users. The question of what factors cause the formation and persistence of trends is an important one that has not been answered yet. In this paper, we conduct an intensive study of trending topics on Twitter and provide a theoretical basis for the formation, persistence and decay of trends. We also demonstrate empirically how factors such as user activity and number of followers do not contribute strongly to trend creation and its propagation. In fact, we find that the resonance of the content with the users of the social network plays a major role in causing trends. 1.
