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Measurement and Analysis of Online Social Networks
- In Proceedings of the 5th ACM/USENIX Internet Measurement Conference (IMC’07
, 2007
"... Online social networking sites like Orkut, YouTube, and Flickr are among the most popular sites on the Internet. Users of these sites form a social network, which provides a powerful means of sharing, organizing, and finding content and contacts. The popularity of these sites provides an opportunity ..."
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Cited by 698 (14 self)
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Online social networking sites like Orkut, YouTube, and Flickr are among the most popular sites on the Internet. Users of these sites form a social network, which provides a powerful means of sharing, organizing, and finding content and contacts. The popularity of these sites provides an opportunity to study the characteristics of online social network graphs at large scale. Understanding these graphs is important, both to improve current systems and to design new applications of online social networks. This paper presents a large-scale measurement study and analysis of the structure of multiple online social networks. We examine data gathered from four popular online social networks: Flickr, YouTube, LiveJournal, and Orkut. We crawled the publicly accessible user links on each site, obtaining a large portion of each social network’s graph. Our data set contains over 11.3 million users and 328 million links. We believe that this is the first study to examine multiple online social networks at scale. Our results confirm the power-law, small-world, and scalefree properties of online social networks. We observe that the indegree of user nodes tends to match the outdegree; that the networks contain a densely connected core of high-degree nodes; and that this core links small groups of strongly clustered, low-degree nodes at the fringes of the network. Finally, we discuss the implications of these structural properties for the design of social network based systems.
Analysis of Topological Characteristics of Huge Online Social Networking Services.
- In Proc. of ACM WWW,
, 2007
"... ABSTRACT Social networking services are a fast-growing business in the Internet. However, it is unknown if online relationships and their growth patterns are the same as in real-life social networks. In this paper, we compare the structures of three online social networking services: Cyworld, MySpa ..."
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Cited by 260 (6 self)
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ABSTRACT Social networking services are a fast-growing business in the Internet. However, it is unknown if online relationships and their growth patterns are the same as in real-life social networks. In this paper, we compare the structures of three online social networking services: Cyworld, MySpace, and orkut, each with more than 10 million users, respectively. We have access to complete data of Cyworld's ilchon (friend) relationships and analyze its degree distribution, clustering property, degree correlation, and evolution over time. We also use Cyworld data to evaluate the validity of snowball sampling method, which we use to crawl and obtain partial network topologies of MySpace and orkut. Cyworld, the oldest of the three, demonstrates a changing scaling behavior over time in degree distribution. The latest Cyworld data's degree distribution exhibits a multi-scaling behavior, while those of MySpace and orkut have simple scaling behaviors with different exponents. Very interestingly, each of the two exponents corresponds to the different segments in Cyworld's degree distribution. Certain online social networking services encourage online activities that cannot be easily copied in real life; we show that they deviate from close-knit online social networks which show a similar degree correlation pattern to real-life social networks.
Friendship and Mobility: User Movement In Location-Based Social Networks
"... Even though human movement and mobility patterns have a high degree of freedom and variation, they also exhibit structural patterns due to geographic and social constraints. Using cell phone location data, as well as data from two online location-based social networks, we aim to understand what basi ..."
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Cited by 237 (0 self)
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Even though human movement and mobility patterns have a high degree of freedom and variation, they also exhibit structural patterns due to geographic and social constraints. Using cell phone location data, as well as data from two online location-based social networks, we aim to understand what basic laws govern human motion and dynamics. We find that humans experience a combination of periodic movement that is geographically limited and seemingly random jumps correlated with their social networks. Short-ranged travel is periodic both spatially and temporally and not effected by the social network structure, while long-distance travel is more influenced by social network ties. We show that social relationships can explain about 10 % to 30 % of all human movement, while periodic behavior explains 50 % to 70%. Based on our findings, we develop a model of human mobility that combines periodic short range movements with travel due to the social network structure. We show that our model reliably predicts the locations and dynamics of future human movement and gives an order of magnitude better performance than present models of human mobility.
User interactions in social networks and their implications
- IN ACM EUROSYS
, 2009
"... Social networks are popular platforms for interaction, communication and collaboration between friends. Researchers have recently proposed an emerging class of applications that leverage relationships from social networks to improve security and performance in applications such as email, web browsin ..."
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Cited by 224 (26 self)
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Social networks are popular platforms for interaction, communication and collaboration between friends. Researchers have recently proposed an emerging class of applications that leverage relationships from social networks to improve security and performance in applications such as email, web browsing and overlay routing. While these applications often cite social network connectivity statistics to support their designs, researchers in psychology and sociology have repeatedly cast doubt on the practice of inferring meaningful relationships from social network connections alone. This leads to the question: Are social links valid indicators of real user interaction? If not, then how can we quantify these factors to form a more accurate model for evaluating sociallyenhanced applications? In this paper, we address this question through a detailed study of user interactions in the Facebook social network. We propose the use of interaction graphs to impart meaning to online social links by quantifying user interactions. We analyze interaction graphs derived from Facebook user traces and show that they exhibit significantly lower levels of the “small-world ” properties shown in their social graph counterparts. This means that these graphs have fewer “supernodes ” with extremely high degree, and overall network diameter increases significantly as a result. To quantify the impact of our observations, we use both types of graphs to validate two well-known socialbased applications (RE [Garriss 2006] and SybilGuard [Yu 2006]). The results reveal new insights into both systems, and confirm our hypothesis that studies of social applications should use real indicators of user interactions in lieu of social graphs.
Information Contagion: an Empirical Study of the Spread of News on Digg and Twitter Social Networks
- in Proc. 4th Int. Conf. on Weblogs and Social Media (ICWSM), 2010. 18 RUMI GHOSH AND KRISTINA LERMAN
"... te ..."
Kronecker Graphs: An Approach to Modeling Networks
- JOURNAL OF MACHINE LEARNING RESEARCH 11 (2010) 985-1042
, 2010
"... How can we generate realistic networks? In addition, how can we do so with a mathematically tractable model that allows for rigorous analysis of network properties? Real networks exhibit a long list of surprising properties: Heavy tails for the in- and out-degree distribution, heavy tails for the ei ..."
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Cited by 123 (3 self)
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How can we generate realistic networks? In addition, how can we do so with a mathematically tractable model that allows for rigorous analysis of network properties? Real networks exhibit a long list of surprising properties: Heavy tails for the in- and out-degree distribution, heavy tails for the eigenvalues and eigenvectors, small diameters, and densification and shrinking diameters over time. Current network models and generators either fail to match several of the above properties, are complicated to analyze mathematically, or both. Here we propose a generative model for networks that is both mathematically tractable and can generate networks that have all the above mentioned structural properties. Our main idea here is to use a non-standard matrix operation, the Kronecker product, to generate graphs which we refer to as “Kronecker graphs”. First, we show that Kronecker graphs naturally obey common network properties. In fact, we rigorously prove that they do so. We also provide empirical evidence showing that Kronecker graphs can effectively model the structure of real networks. We then present KRONFIT, a fast and scalable algorithm for fitting the Kronecker graph generation model to large real networks. A naive approach to fitting would take super-exponential
The productivity advantages of large cities: Distinguishing agglomeration from firm selection
, 2010
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Using a Model of Social Dynamics to Predict Popularity of News. WWW
, 2010
"... Popularity of content in social media is unequally distributed, with some items receiving a disproportionate share of attention from users. Predicting which newly-submitted items will become popular is critically important for both companies that host social media sites and their users. Accurate and ..."
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Cited by 57 (6 self)
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Popularity of content in social media is unequally distributed, with some items receiving a disproportionate share of attention from users. Predicting which newly-submitted items will become popular is critically important for both companies that host social media sites and their users. Accurate and timely prediction would enable the companies to maximize revenue through differential pricing for access to content or ad placement. Prediction would also give consumers an important tool for filtering the ever-growing amount of content. Predicting popularity of content in social media, however, is challenging due to the complex interactions among content quality, how the social media site chooses to highlight content, and influence among users. While these factors make it difficult to predict popularity a priori, we show that stochastic models of user behavior on these sites allows predicting popularity based on early user reactions to new content. By incorporating aspects of the web site design, such models improve on predictions based on simply extrapolating from the early votes. We validate this claim on the social news portal Digg using a previously-developed model of social voting based on the Digg user interface.
Measurement-calibrated Graph Models for Social Network Experiments
"... Access to realistic, complex graph datasets is critical to research on social networking systems and applications. Simulations on graph data provide critical evaluation of new systems and applications ranging from community detection to spam filtering and social web search. Due to the high time and ..."
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Cited by 51 (4 self)
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Access to realistic, complex graph datasets is critical to research on social networking systems and applications. Simulations on graph data provide critical evaluation of new systems and applications ranging from community detection to spam filtering and social web search. Due to the high time and resource costs of gathering real graph datasets through direct measurements, researchers are anonymizing and sharing a small number of valuable datasets with the community. However, performing experiments using shared real datasets faces three key disadvantages: concerns that graphs can be de-anonymized to reveal private information, increasing costs of distributing large datasets, and that a small number of available social graphs limits the statistical confidence in the results. The use of measurement-calibrated graph models is an attractive alternative to sharing datasets. Researchers can “fit ” a graph model
