Results 1 - 10
of
46
Associative and propositional processes in evaluation: An integrative review of implicit and explicit attitude change
- Psychological Bulletin
, 2006
"... A central theme in recent research on attitudes is the distinction between deliberate, “explicit ” attitudes and automatic, “implicit ” attitudes. The present article provides an integrative review of the available evidence on implicit and explicit attitude change that is guided by a distinction bet ..."
Abstract
-
Cited by 208 (6 self)
- Add to MetaCart
(Show Context)
A central theme in recent research on attitudes is the distinction between deliberate, “explicit ” attitudes and automatic, “implicit ” attitudes. The present article provides an integrative review of the available evidence on implicit and explicit attitude change that is guided by a distinction between associative and propositional processes. Whereas associative processes are characterized by mere activation independent of subjective truth or falsity, propositional reasoning is concerned with the validation of evaluations and beliefs. The proposed associative–propositional evaluation (APE) model makes specific assumptions about the mutual interplay of the 2 processes, implying several mechanisms that lead to symmetric or asymmetric changes in implicit and explicit attitudes. The model integrates a broad range of empirical evidence and implies several new predictions for implicit and explicit attitude change.
Sources of implicit attitudes.
- Current Directions in Psychological Science,
, 2004
"... have a negative evaluation of smoking derived from your childhood experiences. Indeed, the explosion of interest in implicit attitudes rests on the fact that welllearned attitudes are accessed automatically (i.e., without effort or control) in the presence of attitude objects. A third possibility-a ..."
Abstract
-
Cited by 78 (3 self)
- Add to MetaCart
(Show Context)
have a negative evaluation of smoking derived from your childhood experiences. Indeed, the explosion of interest in implicit attitudes rests on the fact that welllearned attitudes are accessed automatically (i.e., without effort or control) in the presence of attitude objects. A third possibility-and the hypothesis tested by this research-is that your explicit, self-reported attitude will stem largely from recent experiences (and therefore be positive), whereas your implicit attitude will be influenced by your childhood experiences with smoking (and therefore be negative). If your explicit and implicit attitudes have disparate sources, we would not expect them to covary or even to share the same valence IMPLICIT AND EXPLICIT ATTITUDES Operationally, response latency (implicit) measures assume that performing tasks in which responses and attitudes are congruent (i.e., well associated) is easier than performing tasks in which responses and attitudes are incongruent. Because latency judgments do not depend
Implicit measures: A normative analysis and review
- Psychological Bulletin
, 2009
"... Implicit measures can be defined as outcomes of measurement procedures that are caused in an automatic manner by psychological attributes. To establish that a measurement outcome is an implicit measure, one should examine (a) whether the outcome is causally produced by the psychological attribute it ..."
Abstract
-
Cited by 64 (6 self)
- Add to MetaCart
(Show Context)
Implicit measures can be defined as outcomes of measurement procedures that are caused in an automatic manner by psychological attributes. To establish that a measurement outcome is an implicit measure, one should examine (a) whether the outcome is causally produced by the psychological attribute it was designed to measure, (b) the nature of the processes by which the attribute causes the outcome, and (c) whether these processes operate automatically. This normative analysis provides a heuristic framework for organizing past and future research on implicit measures. The authors illustrate the heuristic function of their framework by using it to review past research on the 2 implicit measures that are currently most popular: effects in implicit association tests and affective priming tasks.
Easier Done Than Undone: Asymmetry in the Malleability of Implicit Preferences
, 2006
"... Dual-process models imply that automatic attitudes should be less flexible than their self-reported counterparts; the relevant empirical record, however, is mixed. To advance the debate, the authors conducted 4 experiments investigating how readily automatic preferences for one imagined social group ..."
Abstract
-
Cited by 60 (3 self)
- Add to MetaCart
Dual-process models imply that automatic attitudes should be less flexible than their self-reported counterparts; the relevant empirical record, however, is mixed. To advance the debate, the authors conducted 4 experiments investigating how readily automatic preferences for one imagined social group over another could be induced or reversed. Experiments 1 and 2 revealed that automatic preferences, like self-reported ones, could be readily induced by both abstract supposition and concrete learning. In contrast, Experiments 3 and 4 revealed that newly formed automatic preferences, unlike self-reported ones, could not be readily reversed by either abstract supposition or concrete learning. Thus, the relative inflexibility of implicit attitudes appears to entail, not immunity to sophisticated cognition, nor resistance to swift formation, but insensitivity to modification once formed.
Attitudes as object-evaluation associations of varying strength
- Social Cognition
, 2007
"... Historical developments regarding the attitude concept are reviewed, and set the stage for consideration of a theoretical perspective that views attitude not as a hypothetical construct, but as evaluative knowledge. A model of attitudes as object-evaluation associations of varying strength is summar ..."
Abstract
-
Cited by 47 (2 self)
- Add to MetaCart
(Show Context)
Historical developments regarding the attitude concept are reviewed, and set the stage for consideration of a theoretical perspective that views attitude not as a hypothetical construct, but as evaluative knowledge. A model of attitudes as object-evaluation associations of varying strength is summarized, along with research supporting the model's contention that at least some attitudes are represented in memory and activated automatically upon the individual's encountering the attitude object. The implicationsof the theoretical perspective for a number of recent discussions related to the attitude concept are elaborated. Among these issues are the notion of attitudes as "constructions, " the presumed malleability of automatically activated attitudes, correspondence between implicit and explicit measures of attitude, and postulated dual or multiple attitudes. For nearly 25 years now, a particular view of attitudes has formed the underpinnings of my research program on the consequences of attitudes for attention, categorization, judgment, and behavior. It was in 1982 that my colleagues and I first proposed that attitudes can be viewed as object-evaluation associations in memory (Fazio, Chen, McDonel, & Sherman, 1982). The perspective has proven much more illuminating (and occupied us for much longer) than we had envisioned at the time. It has fostered examination of a wide variety of questions regarding attitudes, and it continues to provide a valuable perspective for considering new issues. In this article, I summarize the theoretical model and some of the research findings that support it, as well as the perspective that the Preparation of this article was supported by Grant MH38832 from the National Institute
Aware and (dis)liking: Item-based analyses reveal that valence acquisition via evaluative conditioning emerges only when there is contingency awareness
- Journal of Experimental Psychology: Learning, Memory, and Cognition
, 2007
"... Evaluative conditioning (EC) refers to changes in the liking of an affectively neutral stimulus (the conditioned stimulus, or CS) following the pairing of that stimulus with another stimulus of affective value (the unconditioned stimulus, or US). In 3 experiments, the authors assessed contingency aw ..."
Abstract
-
Cited by 33 (5 self)
- Add to MetaCart
(Show Context)
Evaluative conditioning (EC) refers to changes in the liking of an affectively neutral stimulus (the conditioned stimulus, or CS) following the pairing of that stimulus with another stimulus of affective value (the unconditioned stimulus, or US). In 3 experiments, the authors assessed contingency awareness, that is, awareness of the CS–US associations, by relying on participants ’ responses to individual items rather than using a global method of assessment. They found that EC emerged on contingency aware CSs only. Of note, whether the CSs were evaluated explicitly (Experiments 1 and 2) or implicitly (Experiment 3) did not make a difference. This pattern supports the idea that awareness of the CS–US associations may be required for valence acquisition via EC.
Evaluative conditioning in humans: A meta-analysis
- Psychological Bulletin
, 2010
"... This article presents a meta-analysis of research on evaluative conditioning (EC), defined as a change in the liking of a stimulus (conditioned stimulus; CS) that results from pairing that stimulus with other positive or negative stimuli (unconditioned stimulus; US). Across a total of 214 studies in ..."
Abstract
-
Cited by 31 (4 self)
- Add to MetaCart
This article presents a meta-analysis of research on evaluative conditioning (EC), defined as a change in the liking of a stimulus (conditioned stimulus; CS) that results from pairing that stimulus with other positive or negative stimuli (unconditioned stimulus; US). Across a total of 214 studies included in the main sample, the mean EC effect was d .52, with a 95 % confidence interval of.466–.582. As estimated from a random-effects model, about 70 % of the variance in effect sizes were attributable to true systematic variation rather than sampling error. Moderator analyses were conducted to partially explain this variation, both as a function of concrete aspects of the procedural implementation and as a function of the abstract aspects of the relation between CS and US. Among a range of other findings, EC effects were stronger for high than for low contingency awareness, for supraliminal than for subliminal US presentation, for postacquisition than for postextinction effects, and for self-report than for implicit measures. These findings are discussed with regard to the procedural boundary conditions of EC and theoretical accounts about the mental processes underlying EC.
Implicit consumer preferences and their influence on product choice
- Psychology & Marketing
, 2006
"... Recent theories in social psychology assume that people may have two different attitudes toward an object at the same time—one that is explicit and corresponds with deliberative behavior, and one that is implicit and corresponds with spontaneous behavior. The research pre-sented in this article test ..."
Abstract
-
Cited by 17 (3 self)
- Add to MetaCart
Recent theories in social psychology assume that people may have two different attitudes toward an object at the same time—one that is explicit and corresponds with deliberative behavior, and one that is implicit and corresponds with spontaneous behavior. The research pre-sented in this article tested this assumption in the consumer domain with an experimental approach. Participants whose explicit and implicit preferences regarding generic food products and well-known food brands were incongruent were more likely to choose the implic-itly preferred brand over the explicitly preferred one when choices were made under time pressure. The opposite was the case when they had ample time to make their choice. On the basis of these results, the discussion stresses the importance of impulsive behavior and implicit measures for research in the area of consumer behavior. © 2006 Wiley Periodicals, Inc. Imagine yourself entering a supermarket 10 minutes before closing time. Once again, you failed to write up a shopping list. So while the staff is preparing to call it a day, you hurry through the aisles, trying not to for-
The influence of affect on attitude
- In
, 2005
"... Priests of the medieval Catholic Church understood something about the relationship between affect and attitude. To instill the proper attitude in parishioners, priests dramatized the power of liturgy to save them from Hell in a service in which the experience of darkness and fear gave way to light ..."
Abstract
-
Cited by 13 (2 self)
- Add to MetaCart
Priests of the medieval Catholic Church understood something about the relationship between affect and attitude. To instill the proper attitude in parishioners, priests dramatized the power of liturgy to save them from Hell in a service in which the experience of darkness and fear gave way to light and familiar liturgy. These ceremonies “were written and performed so as to first arouse and then allay anxieties and fears ” (Scott, 2003, p. 227): The service usually began in the dark of night with the gothic cathedral’s nave filled with worship-pers cast into total darkness. Terrifying noises, wailing, shrieks, screams, and clanging of metal mimicked the chaos of hell, giving frightened witnesses a taste of what they could expect if they were tempted to stray. After a prolonged period of this imitation of hell, the cathedral’s interior gradually became filled with the blaze of a thousand lights. As the gloom diminished, cacophony was supplanted by the measured tones of Gregorian chants and polyphony. Light and divine order replaced darkness and chaos (R. Scott, personal correspondence, March 15, 2004). This ceremony was designed to buttress beliefs by experience and to transfigure abstractions into attitudes. In place of merely hearing about “the chaos and perdition of hell that regular performances of liturgy were designed to hold in check ” (Scott, 2003), parishioners should
On the respective contributions of awareness of unconditioned stimulus valence and unconditioned stimulus identity in attitude formation through evaluative conditioning
- Journal of Personality and Social Psychology
, 2009
"... Evaluative conditioning (EC) is a central mechanism for both classic and current theories of attitude formation. In contrast to Pavlovian conditioning, it is often conceptualized as a form of evaluative learning that occurs without awareness of the conditioned stimulus – unconditioned stimulus (CS-U ..."
Abstract
-
Cited by 8 (2 self)
- Add to MetaCart
(Show Context)
Evaluative conditioning (EC) is a central mechanism for both classic and current theories of attitude formation. In contrast to Pavlovian conditioning, it is often conceptualized as a form of evaluative learning that occurs without awareness of the conditioned stimulus – unconditioned stimulus (CS-US) contingencies. In the present research, the authors directly address this point by assessing the respective roles of US valence awareness and US identity awareness in attitude formation through EC. Across 4 experiments, EC was assessed with evaluative ratings as well as evaluative priming measures, and the impact of valence and identity awareness on EC was evaluated. EC effects on priming and rating measures occurred only for CSs for which participants could report the associated US valence, and US identity awareness did not further contribute to EC. This finding was obtained both for semantically meaningless (i.e., nonword letter sequences) and meaningful (i.e., consumer products) CSs. These results provide further support for the critical role of contingency awareness in EC, albeit valence awareness, not identity awareness.
