Multicast has always been designed with content delivery in mind, providing an efficient distribution transport. Expectations were for it to become the standard. However, today it is still not ready for prime time, with limited penetration, with few end users being able to access multicast content. Meanwhile, peer to peer technologies have skyrocketed, becoming the popular method for content. Some doom multicast to death by atrophy. In this paper, we aim to show that its demise is premature; rather, the advent of highbandwidth end-system access points may precipitate the true rise of multicast, pushing it to the critical mass en route to a more global deployment. 1.