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Attachment to Digital Virtual Possessions in
, 2012
"... All in-text references underlined in blue are linked to publications on ResearchGate, letting you access and read them immediately. ..."
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All in-text references underlined in blue are linked to publications on ResearchGate, letting you access and read them immediately.
Running head: A MEANINGFUL EMBRACE 2
"... Can a mere gesture lead to intimate product bonding? In this research, we find that affectionate gestures (e.g. hugging, stroking) can serve as routes to object attachment. We suggest that the mere execution of an affectionate gesture can generate emotional attachment, which translates into enhanced ..."
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Can a mere gesture lead to intimate product bonding? In this research, we find that affectionate gestures (e.g. hugging, stroking) can serve as routes to object attachment. We suggest that the mere execution of an affectionate gesture can generate emotional attachment, which translates into enhanced product attitudes. However, this effect is contingent on the existence of facilitating conditions via the presence of humanlike characteristics in the target object of the affectionate gesture.
Association for Psychological Science
, 2012
"... Reprints and permission: sagepub.com/journalsPermissions.nav DOI: 10.1177/0956797611429579 ..."
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Reprints and permission: sagepub.com/journalsPermissions.nav DOI: 10.1177/0956797611429579
