Tools
Sorted by:
Try your query at:
 |
 |
 |
 |
 |
 |
Results 1 - 10
of
22,007
Evolving viral marketing strategies
- In GECCO ’10: Proceedings of the 12th annual conference on genetic and evolutionary computation
, 2010
"... One method of viral marketing involves seeding certain consumers within a population to encourage faster adoption of the product throughout the entire population. However, determining how many and which consumers within a particular social network should be seeded to maximize adoption is challenging ..."
Abstract
-
Cited by 6 (2 self)
- Add to MetaCart
One method of viral marketing involves seeding certain consumers within a population to encourage faster adoption of the product throughout the entire population. However, determining how many and which consumers within a particular social network should be seeded to maximize adoption
THE STUDY OF E-COMMERCE SERVICE SYSTEMS IN GLOBAL VIRAL MARKETING STRATEGY
"... ABSTRACT This paper reports development of a longitudinal explorating study on the provision of highly accessible and integrative electronic service on viral marketing , usually delivered through wordof-mouth or even enhanced by the network effects of the Internet and it is seen as a marketing &quo ..."
Abstract
- Add to MetaCart
"strategy", encouraging people to pass along a marketing passage voluntarily. Viral marketing is about marketing techniques that are meant to increase brand awareness, on the basis of preexisting social networks. It works by means of self-replicating viral processes, which might prove (in a
Maximizing the Spread of Influence Through a Social Network
- In KDD
, 2003
"... Models for the processes by which ideas and influence propagate through a social network have been studied in a number of domains, including the diffusion of medical and technological innovations, the sudden and widespread adoption of various strategies in game-theoretic settings, and the effects of ..."
Abstract
-
Cited by 990 (7 self)
- Add to MetaCart
of “word of mouth ” in the promotion of new products. Recently, motivated by the design of viral marketing strategies, Domingos and Richardson posed a fundamental algorithmic problem for such social network processes: if we can try to convince a subset of individuals to adopt a new product or innovation
The dynamics of viral marketing
- ACM Trans. Web
, 2007
"... 3 The research was done while at HP Labs. ..."
A unified theory of underreaction, momentum trading and overreaction in asset markets
, 1999
"... We model a market populated by two groups of boundedly rational agents: “newswatchers” and “momentum traders.” Each newswatcher observes some private information, but fails to extract other newswatchers’ information from prices. If information diffuses gradually across the population, prices underre ..."
Abstract
-
Cited by 606 (33 self)
- Add to MetaCart
We model a market populated by two groups of boundedly rational agents: “newswatchers” and “momentum traders.” Each newswatcher observes some private information, but fails to extract other newswatchers’ information from prices. If information diffuses gradually across the population, prices
Beyond Market Baskets: Generalizing Association Rules To Dependence Rules
, 1998
"... One of the more well-studied problems in data mining is the search for association rules in market basket data. Association rules are intended to identify patterns of the type: “A customer purchasing item A often also purchases item B. Motivated partly by the goal of generalizing beyond market bask ..."
Abstract
-
Cited by 634 (6 self)
- Add to MetaCart
One of the more well-studied problems in data mining is the search for association rules in market basket data. Association rules are intended to identify patterns of the type: “A customer purchasing item A often also purchases item B. Motivated partly by the goal of generalizing beyond market
Multimarket Oligopoly: Strategic Substitutes and complements
- JOURNAL OF POLITICAL ECONOMY
"... A firm’s actions in one market can change competitors’ strategies in a second market by affecting its own marginal costs in that other mar-ket. Whether the action provides costs or benefits in the second market depends on (a) whether it increases or decreases marginal costs in the second market and ..."
Abstract
-
Cited by 619 (10 self)
- Add to MetaCart
A firm’s actions in one market can change competitors’ strategies in a second market by affecting its own marginal costs in that other mar-ket. Whether the action provides costs or benefits in the second market depends on (a) whether it increases or decreases marginal costs in the second market
Mining the Network Value of Customers
- In Proceedings of the Seventh International Conference on Knowledge Discovery and Data Mining
, 2002
"... One of the major applications of data mining is in helping companies determine which potential customers to market to. If the expected pro t from a customer is greater than the cost of marketing to her, the marketing action for that customer is executed. So far, work in this area has considered only ..."
Abstract
-
Cited by 568 (11 self)
- Add to MetaCart
as a set of independent entities, we view it as a social network and model it as a Markov random eld. We show the advantages of this approach using a social network mined from a collaborative ltering database. Marketing that exploits the network value of customers|also known as viral marketing
Investor Protection and Corporate Governance
, 1999
"... Recent research on corporate governance has documented large differences between countries in ownership concentration in publicly traded firms, in the breadth and depth of financial markets, and in the access of firms to external finance. We suggest that there is a common element to the explanations ..."
Abstract
-
Cited by 590 (11 self)
- Add to MetaCart
the consequences of these differences, and suggest potential strategies of reform of corporate governance. We argue that the legal approach is a more fruitful way to understand corporate governance and its reform than the conventional distinction between bank-centered and market-centered financial systems.
Cloud Computing and Emerging IT Platforms: Vision, Hype, and Reality for Delivering Computing as the 5th Utility
, 2008
"... With the significant advances in Information and Communications Technology (ICT) over the last half century, there is an increasingly perceived vision that computing will one day be the 5th utility (after water, electricity, gas, and telephony). This computing utility, like all other four existing u ..."
Abstract
-
Cited by 656 (63 self)
- Add to MetaCart
Cloud computing and provide the architecture for creating Clouds with market-oriented resource allocation by leveraging technologies such as Virtual Machines (VMs). We also provide insights on market-based resource management strategies that encompass both customer-driven service management
Results 1 - 10
of
22,007
