Tools
Sorted by:
Try your query at:
 |
 |
 |
 |
 |
 |
Results 1 - 10
of
235
Constructing a Rhetorical Figuration Ontology
, 2009
"... Many essential components of language charted by rhetoric, the ancient study of persuasion, remain understudied and underrepresented in current Natural Language systems. Our goal is to combine linguistic and rhetorical theories with discourse analysis and machine learning to develop formal models of ..."
Abstract
-
Cited by 2 (0 self)
- Add to MetaCart
of computational rhetoric that may be usefully applied in real-world Computational Linguistics systems. As part of this initiative, we are building an ontology of rhetorical figures and formalizing their expression.
Translation of Rhetorical Figures in the Advertising Discourse: A Case Study
"... Abstract Rhetorical figures, which are frequently applied in advertisements, can add literary flavor to the texts, gratify audiences' aesthetic needs, and deepen their impression. In advertisement translation, it is very common that the rhetorical figures applied in the original text are repla ..."
Abstract
- Add to MetaCart
Abstract Rhetorical figures, which are frequently applied in advertisements, can add literary flavor to the texts, gratify audiences' aesthetic needs, and deepen their impression. In advertisement translation, it is very common that the rhetorical figures applied in the original text
Initial Experiments with Multilingual Extraction of Rhetoric Figures by means of PERL-compatible Regular Expressions
"... A language-independent method of figure-ofspeech extraction is proposed in order to reinforce rhetoric-oriented considerations in natural language processing studies. The method is based upon a translation of a canonical form of repetition-based figures of speech into the language of PERL-compatible ..."
Abstract
- Add to MetaCart
A language-independent method of figure-ofspeech extraction is proposed in order to reinforce rhetoric-oriented considerations in natural language processing studies. The method is based upon a translation of a canonical form of repetition-based figures of speech into the language of PERL
Figures of rhetoric in advertising language
- Journal of Consumer Research
, 1996
"... A rhetorical figure can be defined as an artful deviation in the form taken by a statement. Since antiquity dozens of figures have been cataloged, ranging from the familiar (rhyme, pun) to the obscure (antimetabole). Despite the frequent appearance of rhetorical figures in print advertisements, thei ..."
Abstract
-
Cited by 49 (4 self)
- Add to MetaCart
A rhetorical figure can be defined as an artful deviation in the form taken by a statement. Since antiquity dozens of figures have been cataloged, ranging from the familiar (rhyme, pun) to the obscure (antimetabole). Despite the frequent appearance of rhetorical figures in print advertisements
History of Rhetoric. All rights reserved. FIGURES OF THE REPUBLIC
"... Rhetoric has its own definitions for terms, not to say concepts, that often crop up, as if by themselves, in other disciplines, to the point that we tend to forget we fathered them. It is the fate of what I would call rhetoric’s idiolect. Although rhetoric’s complex intellectual history is common kn ..."
Abstract
- Add to MetaCart
for analogies between domestic arts and intellectuals crafts. One specific case: what does “figure ” mean, in rhetoric’s idiolect, and how can we make it useful again, for instance in the case of rhetoric and political action? At a recent colloquium on “figures ” I was stunned to realize that, after two long
Title: AUDIOVISUAL RHETORIC
"... Abstract: (Up to 200 words) "Wherever there is design, there is rhetoric"—in this way Kenneth Burke's quotation from 1950 can be modified in order to describe the fundamental relation between the two disciplines. Rhetorical scholarship provides a set of rules and techniques fo ..."
Abstract
- Add to MetaCart
on techniques for addressing an audience, on specific methods for analysis and evaluation, and on rhetorical figures that are used in design processes. The competence of this approach will be illustrated with a case study on Audiovisual Rhetoric.
Conceptual integration networks
- Cognitive Science
, 1998
"... Conceptual integration--"blending"-is a general cognitive operation on a par with analogy, recursion, mental modeling, conceptual categorization, and framing. It serves a variety of cognitive purposes. It is dynamic, supple, and active in the moment of thinking. It yields products that fre ..."
Abstract
-
Cited by 186 (9 self)
- Add to MetaCart
structures, sentence meanings (typically truth-conditional), discourse and pragmatic principles, and then, at a higher level, figures of speech like metaphor and metonymy, scripts and scenarios, rhetoric, forms of inductive and deductive rea-
Pseudo-Dionysius Art of Rhetoric 8-11: figured speech, declamation and criticism
"... ABSTRACT: This paper considers the date and authorship of chapters 8-11 of the ‘Art of Rhetoric ’ falsely attributed to Dionysius of Halicarnassus. Analysis of the two chapters on ‘figured speech ’ suggests that chapter 9 is an unfinished attempt by the author of chapter 8 to rework the material int ..."
Abstract
- Add to MetaCart
ABSTRACT: This paper considers the date and authorship of chapters 8-11 of the ‘Art of Rhetoric ’ falsely attributed to Dionysius of Halicarnassus. Analysis of the two chapters on ‘figured speech ’ suggests that chapter 9 is an unfinished attempt by the author of chapter 8 to rework the material
Results 1 - 10
of
235
